Bread Financial Announces Key Executive Leadership Changes

Valerie (Val) Greer, a pivotal figure in Bread Financial's recent history, has decided to retire after nearly four decades in the financial services industry. Greer joined Bread Financial in 2020 and has been instrumental in the company’s growth trajectory, particularly in expanding its product offerings and enhancing customer experiences. Under her leadership, the marketing and digital sectors of the organization have flourished, and she has played a vital role in strengthening partnerships across the company’s diverse portfolio.

“Val has been a driving force behind Bread Financial’s growth over the past six years, shaping where the commercial organization is today and its path forward,” said Ralph Andretta, President and CEO of Bread Financial. He expressed gratitude for her contributions and highlighted her extensive industry expertise and commitment to the company’s partners and customers.

Greer will remain with the company until February 2027 to facilitate a smooth transition, ensuring that the ongoing projects and initiatives continue to progress effectively.

In conjunction with Greer’s retirement, Dennis McCarthy will step into the role of Executive Vice President and Chief Revenue Officer in early September. McCarthy, who joined Bread Financial in 2021, has demonstrated a robust track record of success, particularly in enhancing client partnerships and driving revenue growth through strategic marketing and product initiatives.

“Dennis is the right leader to take on expanded responsibilities that include shaping the next chapter of growth for our company,” Andretta remarked. McCarthy's leadership style is characterized by his ability to unite teams and navigate complex challenges, making him a valuable asset as Bread Financial continues its strategic transformation.

Before his tenure at Bread Financial, McCarthy held various leadership positions at Citi, Barclays, and Bank of America, where he was responsible for significant partnerships and operational excellence.

The announcement of these executive changes highlights Bread Financial’s commitment to evolving its leadership team in alignment with its growth objectives. As the company celebrates its 30th anniversary in 2026, it remains focused on providing innovative payment, lending, and saving solutions to millions of consumers in the U.S. market.

Bread Financial’s technology-driven approach has allowed it to maintain a competitive edge, delivering value through co-brand and private label credit cards, as well as pay-over-time products that cater to the diverse needs of its customers.

With Greer’s legacy and McCarthy’s strategic vision, Bread Financial is poised to navigate the future with confidence, continuing to elevate its position within the financial services industry.