Skip to main content
Bread Financial Holdings Inc (BFH)
Commercial and Professional Services Industrial Goods
Stock AI

Bread Financial Holdings Inc. Reports Q1 2024 Results: A Tough Start to the Year

Last updated: May 02, 2024
Taurigo

Bread Financial Holdings Inc. (NYSE: BFH), a leading tech-forward financial services company, released its Q1 2024 financial results, revealing a challenging start to the year amidst a backdrop of declining credit sales and increased provisions for credit losses. The company, known for its personalized payment, lending, and saving solutions, faced headwinds that impacted its overall financial performance.

1. Financial Performance Overview

Key Metrics

In the first quarter of 2024, Bread Financial experienced notable declines across several key financial metrics:

  • Credit Sales: Reported at $6.0 billion, down 18% year-over-year.
  • Average Credit Card and Other Loans: Stood at $18.5 billion, a decrease of 4% year-over-year.
  • Total Interest Income: Declined to $1.0 billion, down 3% from the previous year.
  • Net Interest Margin: Narrowed to 18.7%, compared to 19.0% in Q1 2023.
  • Non-Interest Income: Reduced to $233 million, down 23% year-over-year.
  • Provision for Credit Losses: Increased to $73 million, contrasting sharply with a reserve release of $235 million in the prior year.

This performance reflects the company's proactive credit line management and the impact of selling its BJ's portfolio, which contributed to the decline in credit sales and loans.

Income Statement of Bread Financial Holdings Inc
May 2023 May 2024
Net Income
468M397M
Profit
468M397M
Net Income Discontinued
0-20M
Net Income Continuing
468M417M
Income Tax Expense
168M101M
Pretax Income
636M518M
Non-operating Income
-642M-909M
Operating Income
2.06B2.19B
Revenue
5.06B4.91B
Other Operating Income
115M130M
Costs and Expenses
3.11B2.85B
Cost of Revenue
1.50B1.44B
Operating Expenses
1.60B1.41B
Depreciation, Depletion & Amortization
126M105M
Selling, General & Administrative
1.48B1.31B

Income Statement Analysis

For the three months ended March 31, 2024, the following highlights emerged from the income statement:

  • Net Income to Common: Reported at $134 million, a sharp decrease from $455 million in the same quarter of 2023.
  • Revenue: Total revenue was $1.24 billion, down from $1.51 billion in Q1 2023.
  • Operating Income: Decreased to $619 million, compared to $1.07 billion in the previous year.

The drop in revenue and net income underscores the challenges faced in the credit market and the company's strategic decisions regarding portfolio management.

2. Balance Sheet Highlights

As of March 31, 2024, Bread Financial's balance sheet showed significant assets and a stable equity position:

  • Total Assets: $22.29 billion, up from $21.97 billion in Q1 2023.
  • Total Liabilities: Remained stable at $19.26 billion.
  • Total Equity: Increased to $3.03 billion, compared to $2.71 billion year-over-year.

The company's robust liquidity risk management framework continues to support its operations, with a focus on cash generated from operating activities, bank credit facilities, and other financing methods.

Balance Sheet of Bread Financial Holdings Inc
May 2023 May 2024
Total Assets
21.97B22.29B
Total Current Assets
21.67B21.97B
Cash and Equivalents
3.61B3.78B
Notes and Loans Receivable
18.06B18.18B
Total Non-current Assets
299M325M
Intangible Assets
790M753M
Long-term Investments
228M258M
Non-current Accounts and Financing Receivable
15.83B15.93B
Net PP&E
180M166M
Other Non-current Assets
-16.73B-16.78B
Total Liabilities and Equity
21.97B22.29B
Total Liabilities
19.25B19.26B
Total Current Liabilities
00
Total Non-current Liabilities
00
Total Equity and Non-controlling Interests
2.71B3.03B
Total Equity
2.71B3.03B

3. Cash Flow and Capital Resources

Cash Flow Statement

Bread Financial reported a net change in cash of $192 million for Q1 2024, a significant improvement compared to a cash decrease of $295 million in Q1 2023. The cash flows from operating activities totaled $447 million, up from $398 million in the previous year.

  • Net Cash from Operating Activities: $447 million
  • Net Cash from Investing Activities: $720 million
  • Net Cash from Financing Activities: -$975 million

The increase in cash from operating activities reflects the company's efforts to maintain liquidity amidst challenging market conditions.

Cash Flow Statement of Bread Financial Holdings Inc
May 2023 May 2024
Net Change in Cash
-2M176M
Net Cash from Operating Activities
1.74B2.03B
Operating Profit
468M397M
Adjustment to Operating Profit
1.28B1.63B
Net Cash from Investing Activities
-2.28B-1.63B
Investments
-606M436M
Productive Assets
48M0
Other Investing Activities
-2.83B-1.19B
Net Cash from Financing Activities
529M-227M
Debt
-1.90B-257M
Dividends
44M42M
Equity Issuance/Repurchase
12M-46M
Other Financing Activities
2.46B118M

4. Outlook for 2024

Looking ahead, Bread Financial has provided a cautious outlook for the remainder of 2024:

  • Average Credit Card and Other Loans: Expected to decline in low-single digits on a percentage basis relative to 2023.
  • Total Net Interest and Non-Interest Income: Forecasted to decrease in the mid- to high-teen range compared to the previous year.
  • Net Loss Rate: Anticipated to peak in the second quarter at around 9%, with expectations of improvement in the latter half of the year.

The company aims to offset increased costs associated with inflation through operating efficiencies and technological advancements.

5. Conclusion

As Bread Financial navigates through a challenging financial landscape in Q1 2024, the company's focus on strategic management of credit lines and maintaining liquidity will be crucial. Despite the setbacks reflected in its financial results, the company remains committed to enhancing customer experiences and leveraging technology to drive future growth. As market conditions evolve, stakeholders will be keenly watching Bread Financial's performance in the upcoming quarters.

You may also be interested in:
Copyright ©2026 Taurigo GmbH. All rights reserved.Taurigo GmbH provides no investment advice. Any analyses, research, ideas, prices, or other information contained on this website are provided as general market information for educational and entertainment purposes only, and do not constitute investment advice. We assume no responsibility for the accuracy, completeness or timeliness of any financial information contained on this site. In particular, we do not constitute an invitation to buy, sell or hold securities or other financial products. We shall not be liable for any loss or damage, including without limitation loss of profits, arising directly or indirectly from use of or reliance on the provided information. Before making any investment decision, you should consider whether it is suitable for your situation and obtain appropriate financial, tax and legal advice.