T-Mobile and National Park Foundation Launch America's First-Ever Do Not Disturb Season
1. A New Era of Connection in Nature
On April 14, 2026, T-Mobile US Inc. (NASDAQ: TMUS) announced an innovative initiative in partnership with the National Park Foundation (NPF) aimed at promoting outdoor exploration while minimizing everyday distractions. Dubbed the "Do Not Disturb Season," this initiative invites individuals to disconnect from their routine digital lives and connect with nature in America's national parks. With the tagline "the most important status is the one that says: Do Not Disturb," T-Mobile seeks to encourage people to immerse themselves in the beauty of the great outdoors without sacrificing communication.
2. Harnessing the Power of 5G and Satellite Connectivity
T-Mobile emphasizes that their extensive 5G network, bolstered by T-Satellite and Starlink technology, is designed to connect users in even the most remote locations. This focus on reliable connectivity allows customers to mute notifications and enjoy the tranquility of nature while still having the option to stay in touch with loved ones. Mike Katz, T-Mobile's President of Marketing, Strategy and Products, stated, “Do Not Disturb Season encourages people to step away from the everyday noise and spend more time outside, knowing their network is built for the places they want to go.”
3. Commitment to Conservation
Further amplifying the initiative, T-Mobile has pledged up to $1 million to support the National Park Foundation. This commitment underscores the importance of preserving America’s natural and cultural landscapes for future generations. The NPF works closely with the National Park Service to ensure that these treasured spaces remain protected and accessible.
Chad Jones, SVP of Corporate Partnerships at the National Park Foundation, remarked, “With T-Mobile's support, we’re not just helping more people reach these parks — we're encouraging them to truly be present once they arrive so they feel inspired to also protect these cherished places.”
4. The Ultimate National Parks Adventure On Us
To celebrate the launch of Do Not Disturb Season, T-Mobile is offering an exciting sweepstakes called "The Ultimate National Parks Adventure On Us." Between April 14 and May 8, participants have the chance to win a remarkable getaway that includes:
- A four-day, three-night stay for two at a Hilton property near a U.S. national park, including options from Hilton’s outdoor hospitality partner, AutoCamp.
- Roundtrip airfare to kick off the adventure.
- Hertz Gold points for a standard rental car, providing flexibility to explore scenic routes.
- A full year of AllTrails Peak for advanced route planning while on the trails.
- Access to AccuWeather® Premium+ for hyperlocal weather forecasts.
- A $1,500 outdoor gear package filled with essential items for adventure.
- A $2,000 donation made in the winner's name to the National Park Foundation.
5. Magenta Base Camp: A Unique Urban Experience
T-Mobile and the National Park Foundation are also bringing the spirit of national parks to urban dwellers through the first-ever Magenta Base Camp at Grand Central Terminal in New York City. From April 14 to April 18, visitors can experience immersive installations featuring park-inspired landscapes, providing a momentary escape from the city's hustle and bustle. This initiative not only promotes the Do Not Disturb Season but also allows visitors to enter the Adventure On Us sweepstakes.
6. Additional Benefits for T-Mobile Customers
T-Mobile customers enjoy a range of exclusive benefits, enhancing their outdoor experiences. During the Do Not Disturb Season, members can access:
- A 15% discount across Hilton’s 27 hotel brands, making it more affordable to explore national parks this summer.
- Complimentary Hertz Five Star® Status, valid through December 31, 2027, which offers enhanced rental car benefits.
7. Conclusion
Through the Do Not Disturb Season, T-Mobile is not only highlighting the power of its network but also promoting the importance of spending quality time in nature. With its commitment to conservation and community engagement, T-Mobile is paving the way for a new kind of adventure that values connection—both to the natural world and to the people we care about. As the summer approaches, the invitation to explore America’s national parks has never been more enticing.
