AT&T Connects Families Through "Toy Story 5" Campaign

On June 3, 2026, AT&T Inc. unveiled an innovative campaign designed to enhance family connections, inspired by the upcoming release of Disney and Pixar's "Toy Story 5," set to hit theaters on June 19. This collaboration not only showcases AT&T's commitment to connectivity but also emphasizes the importance of relationships in a technology-driven world.

Angela Rittgers, Senior Vice President of Consumer National Revenue Operations at AT&T, highlighted the essence of the campaign, stating, "Connection is what AT&T does best, and this collaboration with Disney and Pixar's Toy Story 5 lets us bring that to life for families in a real way." The campaign aims to resonate with families by creating memorable experiences both in stores and communities, reinforcing AT&T's mission to keep families connected through significant life moments.

Beginning June 8, AT&T will transform select retail locations into interactive experiences themed around "Toy Story 5." Families can expect an array of activities, from photo opportunities to hands-on engagement with the amiGO Jr. device family. These immersive experiences will be available in six major markets—Atlanta, Austin, Chicago, Dallas, Los Angeles, and New York—running through July 9.

In addition, starting June 5, AT&T will offer a range of officially licensed accessories, including phone cases and portable batteries, featuring beloved "Toy Story" characters. These items will be available in select stores and online at att.com, marking a unique opportunity for fans to celebrate their connection to the franchise.

In a move that underscores its commitment to social responsibility, AT&T will host special screenings of "Toy Story 5" for families participating in its Connected Learning Centers. This initiative not only provides entertainment but also fosters community connection. AT&T has already positively impacted over 2.4 million individuals through its digital resources since 2021, with nearly one million students benefiting from its educational platform, The Achievery. The company plans to establish at least 100 Connected Learning Centers by the end of 2027, further solidifying its dedication to expanding access to technology and education.

Alongside the "Toy Story 5" campaign, AT&T continues to innovate with tools designed specifically for families. The unique amiGO product lineup includes:

These products, combined with resources like AT&T ScreenReady, empower parents to navigate the digital landscape confidently, ensuring that families remain connected and safe.

AT&T's collaboration with Disney and Pixar comes at a pivotal time, as "Toy Story 5" promises to explore the intersection of technology and playtime. The film features beloved characters like Woody and Buzz Lightyear, alongside new faces like Lilypad, a disruptive tablet that challenges traditional play dynamics. Directed by Academy Award winner Andrew Stanton, the film is set to provide audiences with both nostalgia and contemporary relevance, emphasizing the enduring nature of connections amid technological advancements.

As AT&T rolls out its multifaceted campaign surrounding "Toy Story 5," it not only reinforces its brand identity as a leader in connectivity but also emphasizes the significance of relationships in an increasingly digital world. With immersive experiences, community engagement, and innovative family-focused products, AT&T is poised to make this summer a memorable one for families across the nation.