CARFAX Canada and Kijiji Forge Strategic Partnership to Enhance Vehicle Valuations

The integration of CARFAX Canada's extensive vehicle history and valuation information into Kijiji's platform marks a significant milestone in the automotive sector. This new feature enables users to access the average market price for every vehicle listed on Kijiji, facilitating informed decision-making in the used car market.

"Determining an accurate price of a specific vehicle can be one of the most challenging parts of buying and selling in the used market," stated Shawn Vording, President of CARFAX Canada. This partnership responds to the increasing complexity of market valuations, especially in a rapidly changing economic landscape.

CARFAX Canada’s average market price is derived from actual transaction data for vehicles in average condition, rather than just relying on listed asking prices. This sophisticated pricing model incorporates various factors, including year, make, model, trim, odometer readings, location, and real-time market fluctuations. By leveraging its vast database of billions of records, CARFAX Canada offers a more accurate and realistic valuation for vehicles.

The collaboration with Kijiji also introduces a deal rating system, which compares CARFAX Canada’s average market price to the asking price set by sellers. This innovative approach provides users with a clear assessment of the price competitiveness, ranging from "great price" to "higher price." Such insights equip both buyers and sellers with essential information to make confident decisions.

Kijiji's Chief Sales Officer, Leanne Kripp, emphasized the platform's dedication to simplifying the car shopping experience for Canadians. "The integration of CARFAX Canada’s trusted vehicle valuation data allows us to provide even greater value and transparency to our users," she noted. This partnership not only enhances user experience but also aims to foster a more informed and supportive marketplace for all participants.

With the partnership now in effect, Canadians interested in buying or selling used vehicles can visit Kijiji.ca to utilize this new feature. The integration promises to deliver a more informed and confident car shopping experience, backed by trusted CARFAX Canada data.

The partnership between CARFAX Canada and Kijiji represents a significant advancement in the used vehicle market, providing Canadians with the tools they need to make smarter, more informed decisions. By combining CARFAX Canada’s robust vehicle history and valuation capabilities with Kijiji’s extensive marketplace reach, the collaboration is poised to reshape the landscape of automotive transactions in Canada.

As part of S&P Global (NYSE: SPGI), CARFAX Canada stands as the definitive source of automotive information in Canada. The company offers a wide range of services, including vehicle history, valuation, and service solutions, drawing on billions of data records from thousands of sources to support consumers, dealerships, and service providers in making informed decisions.

Kijiji has been a trusted name in the Canadian marketplace since 2005, providing a platform for millions to find great deals and shop locally. With a strong presence in over 400 categories, including Autos and Rentals, Kijiji continues to enhance its offerings to meet the needs of Canadian consumers. The company is a part of Adevinta, a global leader in online classifieds.

This strategic partnership is expected to resonate well within the Canadian automotive landscape, bringing a new level of clarity and confidence to the used vehicle market.