Schneider National Celebrates Military Service with New Ride of Pride Driver

On June 17, 2026, Schneider National, Inc. (NYSE: SNDR), a leader in multimodal transportation, logistics, and intermodal services, proudly announced the selection of U.S. Air Force veteran Greg Smith as this year's Ride of Pride driver. This initiative, which honors military service and sacrifice, continues Schneider’s commitment to recognizing the contributions of veterans within their workforce.

The Ride of Pride program, initiated by Daimler Truck North America, aims to pay homage to military veterans through specially designed trucks, manufactured at the company’s Cleveland, North Carolina facility. These Freightliner Cascadia trucks serve as mobile tributes across the nation, with Schneider having received an impressive 15 Ride of Pride trucks since the program’s inception in 2001—more than any other carrier.

Greg Smith received his newly decorated truck on May 23, 2026, which this year honors all individuals affected by the tragic events of September 11, 2001. "In my wildest dreams, I never thought I would be selected to drive a Ride of Pride truck,” expressed Smith, emphasizing the significance of this tribute. “Schneider has been given a great responsibility to honor all those affected by September 11th, our military, the civilians who lost their lives that day, the surviving family members, firefighters, police officers, and our nation.”

Greg Smith's journey from military service to a career in trucking is both inspiring and emblematic of Schneider's support for veterans. After serving over 21 years in the U.S. Air Force, where he held multiple leadership roles—including First Sergeant responsible for over 500 airmen—Smith transitioned to Schneider in 2017. He currently operates on a Dedicated account and serves as a driver instructor.

Reflecting on his transition, Smith shared, “When I saw Schneider’s focus on safety and integrity, it felt familiar. You’re surrounded by people who understand where you come from. You’re not just a number here, you belong.”

Schneider National has consistently been acknowledged as one of the most military-friendly employers in the trucking industry. Presently, 24% of the company’s associates have military backgrounds, showcasing Schneider’s commitment to integrating veterans into its workforce.

Jim Filter, Schneider's Executive Vice President and Group President of Transportation and Logistics—and a U.S. Marine Corps veteran—stated, “Ride of Pride reflects our responsibility to honor those who have worn the uniform and support them as they build meaningful careers at Schneider.” He added, “With driver and veteran Greg Smith behind the wheel, we’re proud to carry that legacy forward while recognizing the leadership, discipline, and sense of purpose veterans bring to our organization every day.”

In the coming months, Greg Smith will utilize his Ride of Pride truck to participate in significant national events, including Wreaths Across America, Fourth of July celebrations, and observances tied to the 25th anniversary of September 11, 2001. His role will involve connecting with survivors, first responders, veterans, Gold Star families, and communities across the country, giving a voice to their stories and experiences.

Schneider National continues to exemplify a deep commitment to honoring military service through initiatives like the Ride of Pride program. As Greg Smith takes to the roads in his uniquely designed truck, he embodies the values of service, dedication, and community that Schneider holds dear. For those interested in joining Schneider and contributing to this military-friendly environment, the company encourages applications through their career portal.

Schneider remains a leading force in the transportation industry, continually evolving and innovating while honoring the service of those who have defended the nation.