Roblox Unveils Build: A Revolutionary Creation Tool for All Users

On July 16, 2026, Roblox Corporation (NYSE: RBLX) made a significant leap in empowering its community of creators with the introduction of Build, a new mobile-first creation tab integrated within the Roblox app. This innovative feature is complemented by a suite of AI-powered tools designed to enhance the game development process for creators at every skill level.

Vlad Loktev, Roblox's Chief Creator Ecosystem Officer, emphasized the transformative potential of Build, stating, “Today’s announcement is putting new tools in creators' hands no matter their level of experience.” This statement underscores Roblox’s commitment to democratizing game creation, allowing users to engage with the platform in previously unimaginable ways.

The Build feature allows users to transform simple text prompts into playable game prototypes. For instance, by inputting a prompt like, "Let's make a cozy adventure game set in a dense forest with environmental obstacles," users can generate a foundational game that they can further develop, playtest, and share with friends or publish to the broader Roblox platform.

This functionality relies on advanced AI models that manage various game aspects, including gameplay mechanics, environments, character design, visual aesthetics, and sound—all within the app. This seamless integration extends the capabilities of Roblox Studio, the company’s established free development tool, into the more accessible Roblox app.

In addition to Build, Roblox is testing a range of agentic tools designed to streamline the development process. Available across both Build and Studio in the coming months, these tools include:

Loktev remarked, “Our new agentic tools help remove the friction for professional creators while Build opens the door to creation for everyone on Roblox and the opportunity to reach millions of users with their games.”

Roblox's commitment to AI-driven innovation is further illustrated by the recent launch of Procedural Models, which allow creators to generate 3D assets from text prompts or images without manual modeling. The company’s proprietary 3D foundation model, Cube, translates prompts into game-ready objects, ranging from simple props to complex vehicles. Future plans include introducing a scene-generation model capable of constructing entire editable 3D scenes from a single prompt, further broadening the creative possibilities for users.

The Build feature is set to enter public alpha testing in New Zealand starting July 28, 2026, with plans for a broader rollout to additional creators and regions in the following months. During the testing phase, Build will be available to users aged 9 and older, with published games subject to Roblox’s rigorous safety checks. Games created with Build that pass these checks will be made available globally to users aged 16 and older.

Roblox will also ensure that Build-created games undergo the same extended review process as other games on the platform, ensuring quality and safety for its young audience. A base-level version of Build will be free for all creators, while additional premium features will be available for more advanced users.

With the introduction of Build and its suite of AI-powered tools, Roblox Corporation is not just enhancing its platform; it is reshaping the landscape of game creation. By lowering barriers and providing powerful resources, Roblox is poised to foster a new generation of creators who can bring their imaginative ideas to life. As the company continues to innovate, the future of game development on Roblox looks brighter than ever, inviting millions to explore their creative potential.