PVH Corp. Announces Strategic Leadership Update

In a significant leadership shift, PVH Corp. (NYSE:PVH) has appointed David Savman as the new Global Brand President of Calvin Klein, effective immediately. He succeeds Eva Serrano, who will continue to serve as an advisor until the end of the year to ensure a smooth transition. This announcement comes on May 8, 2025, and marks a pivotal step in PVH's ongoing strategy to enhance its iconic brands.

David Savman has been with PVH since 2022 and has played a crucial role in aligning the company’s global brands and commercial teams. His extensive experience in managing product-centric organizations positions him well to lead Calvin Klein into its next phase of growth. Prior to this appointment, Savman served as PVH’s Global Head of Operations and Chief Supply Chain Officer. Notably, he also held the role of interim CEO for PVH Europe in 2024, where he was instrumental in repositioning the region for growth.

Stefan Larsson, Chief Executive Officer of PVH, expressed confidence in Savman’s leadership, stating, “David is a people-focused leader with a proven ability to elevate brands, execute with a robust operating engine, and deliver PVH+ Plan performance, all of which will be critical as we take Calvin Klein into this next chapter.”

Eva Serrano, who has been a key figure in aligning Calvin Klein under a cohesive global vision, will remain with PVH throughout the year to assist Savman during the transition. Reflecting on her journey, Serrano commented, “I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth.”

Her contributions have been pivotal in establishing a strong foundation for the Calvin Klein brand, setting the stage for future opportunities under Savman's leadership.

As part of the broader PVH+ Plan, the leadership change is aimed at driving greater consumer engagement and brand desirability. Savman emphasized the importance of tapping into Calvin Klein’s iconic DNA, stating, “Together with our global partners, we have a powerful opportunity to build on the strong momentum underway by tapping into the brand’s iconic DNA to drive even greater desirability as we shape Calvin Klein for future generations.”

PVH Corp.'s leadership update comes at a crucial time as it aims to bolster its brand presence in the competitive fashion industry. With a seasoned leader like David Savman at the helm of Calvin Klein, alongside the foundational work laid by Eva Serrano, PVH is poised to navigate the complexities of the market while continuing to connect with consumers worldwide. As one of the largest fashion companies globally, PVH is committed to leveraging its iconic brands, including Calvin Klein and Tommy Hilfiger, to inspire creativity and foster a deeper connection with its customers.