PVH Corp. Launches Bold New Calvin Klein Denim Campaign Featuring Jung Kook

In an exciting development for the fashion industry, Calvin Klein Inc., a subsidiary of PVH Corp. [NYSE:PVH], has officially launched its latest denim campaign on October 28, 2025, featuring global superstar Jung Kook of the iconic K-pop group BTS. This campaign marks the rekindling of Jung Kook's partnership with Calvin Klein, showcasing a collection that emphasizes bold, statement-making styles.

The campaign, skillfully shot by renowned photographer Mert Alas, captures Jung Kook in a series of striking visuals that highlight his dynamic stage presence and the energy that has made him a global icon. Set against a moody backdrop of New York City and accompanied by the pulsating beats of The Chemical Brothers’ “Block Rockin’ Beats,” the campaign video showcases Jung Kook as he confidently navigates the urban landscape, embodying the essence of Calvin Klein's aesthetic.

“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim," Jung Kook expressed. "The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world.”

Calvin Klein’s latest denim offerings blend an effortless cool with a distinct nod to ‘90s fashion. The campaign introduces the *CK*Emblem print, a reimagined interpretation of the brand's signature monogram that infuses a graphic energy into jeans and trucker jackets. Among the standout pieces are:

The new styles are now accessible on calvinklein.com, with promotional content being released across Calvin Klein’s social media channels throughout the week.

Founded in 1968, Calvin Klein has established itself as one of the world’s premier fashion lifestyle brands, known for its minimalist and sensual aesthetic. With a focus on responsible design and high-quality construction, Calvin Klein aims to elevate everyday essentials to globally iconic status. The brand's diverse range includes *CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear,* and *Calvin Klein Performance*, catering to a broad spectrum of consumers.

In 2024, global retail sales of Calvin Klein products reached approximately $9 billion, underscoring the brand's strong market presence and continued relevance in the fashion landscape. PVH Corp. acquired Calvin Klein in 2003 and has maintained a strategic focus on enhancing the brand's worldwide visibility and growth.

As PVH Corp. continues to innovate in digital marketing and consumer engagement, the partnership with Jung Kook represents a significant step in cementing Calvin Klein’s relevance in today’s fast-paced fashion environment. The launch of this campaign not only reinvigorates the brand’s denim line but also aligns with its mission to connect with the next generation of consumers through compelling storytelling and iconic imagery.

With Jung Kook at the forefront, Calvin Klein is poised to capture the attention of both loyal fans and new audiences alike, marking an exciting chapter in the brand's storied history.