Nike Inc. Launches NikeSKIMS: A New Era in Women's Activewear

In a bold move set to redefine women's activewear, Nike Inc. (NYSE:NKE) announced the launch of its inaugural NikeSKIMS collection, scheduled to hit the market on September 26, 2025. This innovative collaboration with SKIMS, co-founded by Kim Kardashian, aims to empower women athletes by offering apparel designed to blend high-performance functionality with striking aesthetics. The collection is not just about clothing; it's a vision to celebrate and support women who are reshaping the narrative of what it means to be an athlete.

NikeSKIMS emerges from the combined expertise of Nike, a titan in athletic wear, and SKIMS, known for its solutions-first approach. The partnership promises to deliver a unique system of activewear that caters to women from all walks of life, from elite athletes to everyday fitness enthusiasts. The debut film *Bodies at Work*, directed by Janicza Bravo, features over 50 athletes, including legends like Serena Williams and rising stars such as Sha’Carri Richardson and Jordan Chiles. The film encapsulates the brand ethos, showcasing the power and strength of women in motion.

Kim Kardashian, Co-Founder & Chief Creative Officer of SKIMS, emphasized the mission behind NikeSKIMS, stating, “Whether you’re a top recruit like our college athletes, a legend like Serena, or simply showing up for yourself in the gym, every woman wants to look and feel amazing while working out.” The collection blends high-performance innovation with stylish designs, ensuring that women no longer have to compromise on either aspect.

The NikeSKIMS product line features seven collections and 58 silhouettes, providing a versatile wardrobe solution with over 10,000 possible combinations. This comprehensive approach includes foundational bras, leggings, seasonal pieces, and accessories, all engineered to enhance comfort and performance. Sha’Carri Richardson, an Olympic champion, expressed her confidence in the apparel, stating, “Wearing NikeSKIMS makes me feel confident and unrestricted.”

The launch will introduce three core collections that will evolve seasonally:

Additionally, four seasonal collections will complement the core line, including the Vintage Seamless collection that provides a worn-in, vintage look, and the Matte Tricot collection that emphasizes sleek, track-inspired layering.

NikeSKIMS is not just about clothing; it embodies a broader commitment to empowering women and girls around the world. Amy Montagne, President of Nike, remarked, “NikeSKIMS is a bold evolution in how women experience sport and style.” The brand sets out to inspire women to dream big and pursue their goals with confidence, backed by industry-leading performance apparel.

The first NikeSKIMS collection will be available on September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select retail locations, including flagship stores in New York and Los Angeles.

With NikeSKIMS, Nike Inc. is not only entering a new market segment but is also setting a new benchmark for how activewear can be experienced across different touchpoints. This innovative collaboration promises to deliver a unique combination of style, function, and empowerment, positioning NikeSKIMS as a pioneering force in the future of women's activewear. As the launch date approaches, anticipation builds for what could be a transformative moment in the industry.