Keysight Technologies Inc. Wins Prestigious 2025 TSIA STAR Award for Omnichannel Customer Experience
On November 7, 2025, Keysight Technologies, Inc. (NYSE: KEYS) proudly announced its recognition as the winner of the 2025 TSIA STAR Award for Excellence in Omnichannel Customer Experience Optimization. This esteemed accolade, awarded by the Technology & Services Industry Association (TSIA), acknowledges organizations that excel in enhancing the customer support journey through integrated multichannel experiences.
1. A Testament to Customer Engagement Innovation
Keysight has garnered this recognition due to its innovative strategy in harmonizing customer interactions across both digital and human-assisted platforms. By ensuring a consistent, efficient, and responsive engagement at every customer touchpoint, Keysight sets a benchmark for customer service excellence in the technology sector.
The cornerstone of Keysight’s customer service offering is its groundbreaking KeysightCare program. This comprehensive customer support initiative emphasizes prioritized response and turnaround times, seamlessly integrated within an omnichannel framework. Customers leveraging KeysightCare benefit from faster resolution times, improved predictability, and enhanced measurement optimization. These advancements are designed to maximize uptime and spur innovation, crucial elements for businesses in today’s fast-paced digital environment.
2. Industry Recognition and Leadership
Thomas Lah, Executive Director and Executive Vice President at TSIA, praised Keysight's achievements, stating, “The annual STAR Awards recognize companies that demonstrate industry-leading innovation and operational excellence in technology services. Keysight’s blend of AI-driven innovation, customer-centric design, and measurable impact exemplifies best-in-class execution in omnichannel support and customer satisfaction.”
This recognition not only underscores Keysight’s commitment to superior customer service but also highlights the company's role as a leader in the technology and services industry. The award stands as a testament to the significant strides Keysight has made in transforming customer interactions and experiences.
3. Commitment to Innovation and Satisfaction
John Page, President of Global Services at Keysight, expressed pride in receiving the TSIA award, noting, “Keysight is honored to receive the TSIA award, one of the most respected recognitions in the technology and services space. This award reflects our commitment to reimagining customer engagement through AI-powered innovation and unified service experience.”
Page emphasized the collective effort of Keysight’s global teams, stating, “It represents the collective dedication of our teams around the world who ensure our customers greater uptime, faster resolution, and higher satisfaction every day.” This affirmation of teamwork and dedication is integral to Keysight’s philosophy and approach to customer service.
4. About Keysight Technologies
Keysight Technologies is a prominent player in the technology landscape, inspiring and empowering innovators to bring transformative technologies to life. As an S&P 500 company, Keysight delivers market-leading design, emulation, and testing solutions that help engineers develop and deploy products more rapidly and with reduced risk throughout their life cycle.
With a diverse portfolio serving various sectors, including communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets, Keysight accelerates innovation, connecting and securing the world.
For more information about Keysight Technologies and its innovative solutions, visit the Keysight Newsroom or their official website.
5. Conclusion
The recognition of Keysight Technologies with the 2025 TSIA STAR Award is a significant milestone that underscores its commitment to excellence in customer experience. As the company continues to leverage AI-driven innovations and a unified service approach, it remains a key player in shaping the future of customer engagement in the technology sector.