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Gen Z Driving the Shift from Cards to Digital Wallets, New Research from Global Payments Suggests

Last updated: March 31, 2026
Taurigo

Global Payments Inc. (NYSE: GPN) has released its 11th annual *Global Payments Report*, shedding light on the evolving dynamics of consumer payment preferences. The report indicates a notable shift from traditional card usage to digital wallets, particularly among younger generations. This transition highlights the growing influence of Gen Z on the payments landscape, while also revealing the steadfast attachment of American consumers to plastic cards for the time being.

1. Key Insights from the Global Payments Report

Cameron Bready, CEO of Global Payments, emphasized the report's significance, stating, “The Global Payments Report stands as the definitive guide to the evolving payments landscape, offering insights into how consumers and businesses transact across 42 global markets.” Bready further noted the report's role in empowering enterprises to navigate emerging trends, including real-time payments and cross-border innovation, amid a rapidly changing digital commerce environment.

Plastic Preferred — For Now

Despite the global shift toward digital payment methods, the U.S. remains one of the most card-centric markets. According to the report:

  • In 2025, the direct use of cards accounted for 49% of all online spending and 71% of in-store spending in the U.S.
  • Globally, direct card usage is also significant but shows a lower share, with cards representing 31% of online spending and 48% of in-store spending.
  • In the Asia-Pacific (APAC) region, the reliance on cards is even less pronounced, with only 15% of online and 20% of in-store spending attributed to direct card usage in 2025.
  • U.S. consumers spent significantly more online using credit cards than debit cards, with credit card spending outpacing debit by 43% in physical stores.

However, projections indicate a decline in card usage, with direct card spending expected to fall online from 49% in 2025 to 43% by 2030, and in-store from 71% to 64% over the same period. This shift underscores the increasing adoption of digital wallets for both online and in-store transactions.

The Rise of Digital Wallets in the U.S.

The report reveals an encouraging trend in the rise of digital wallets, even in a predominantly card-led market:

  • In 2025, digital wallets accounted for 40% of online spending and 17% of in-store spending in the U.S.
  • Over the next five years, digital wallet spending is projected to grow at an annual rate of 10%, with total spending through digital wallets expected to reach $4.1 trillion by 2030—a 64% increase from 2025.
  • On a global scale, digital wallets already dominate, representing 56% of online and 33% of in-store spending in 2025.
  • In APAC, digital wallets are even more prevalent, accounting for 77% of online spending and 62% of in-store spending.

Furthermore, payment apps across various channels are anticipated to reach a staggering $23.4 trillion by 2030, signaling a significant transition toward mobile payments.

Gen Z Leads in Digital Wallet Adoption

The report highlights that younger consumers, particularly Gen Z, are at the forefront of this digital wallet revolution:

  • Digital wallets are already the most used online payment method for 39% of 18–24-year-olds and 41% of 25–34-year-olds.
  • Even among older demographics, 33% of 35-44-year-olds frequently utilize digital wallets, and 9% of those aged 65 and above also prefer this method for online shopping.

Bob Cortopassi, President and COO of Global Payments, noted the implications of these trends, stating, “While cards still anchor U.S. spending today, the future of commerce is being shaped by younger consumers.” As Gen Z matures and their economic influence expands, their preference for digital wallets and contactless payment experiences is likely to drive further changes in the payments landscape.

2. Conclusion

The findings from the *Global Payments Report* illustrate a pivotal moment in the payments industry, as the traditional reliance on cards is increasingly challenged by the rise of digital wallets. For businesses, understanding and adapting to these shifting consumer preferences will be crucial in unlocking new avenues for growth. As Cameron Bready aptly stated, “The future belongs to businesses that understand how their customers want to pay.”

As Global Payments continues to innovate and lead the charge in payment technology, the insights gleaned from this report will serve as a vital resource for companies navigating the complex and evolving payments landscape.

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