8x8 Inc. Celebrates Gold Win at 2025 London Design Awards for 8x8 Engage

The London User Experience Design Awards are dedicated to celebrating design that prioritizes user needs, focusing on digital experiences that are intuitive, meaningful, and engaging. The award category for which 8x8 received recognition encompasses a wide range of digital platforms, including mobile apps, websites, and smart technologies, all aimed at improving usability and user satisfaction.

Modern customer-facing teams often grapple with fragmented communication tools that hinder their efficiency and effectiveness. 8x8 Engage addresses this issue by offering a unified workspace that integrates various communication channels, allowing teams to function seamlessly and focus on delivering exceptional customer service.

8x8 Engage stands out for its ability to consolidate every customer interaction—be it voice, video, SMS, or messaging apps like WhatsApp and Messenger—into one intelligent workflow. The platform is designed with a mobile-first approach, acknowledging that today’s teams often operate in dynamic environments requiring collaboration across functions.

By streamlining communication and enabling quick access to information, 8x8 Engage enhances response times and reduces dropped handoffs. This focus on efficiency translates to a clearer and more consistent customer experience, free from the complexities often associated with traditional communication tools.

Dhwani Soni, Global Vice President of Product Design and User Experience at 8x8, emphasized the significance of user experience as a key business differentiator. “Winning Gold validates our commitment to delivering technology that reduces operational effort for every knowledge worker,” Soni remarked. She highlighted how 8x8 Engage is designed for both frontline teams and back-end experts across various functions such as billing, IT, HR, and finance, facilitating improved collaboration and faster resolution times.

Soni further noted, “When technology empowers specialists to work smarter with less cognitive load, the business feels the impact immediately in performance, quality, and loyalty.” This perspective illustrates how the platform not only supports individual users but also contributes to the overall health of the business.

8x8 Engage is an integral component of the 8x8 Platform for Customer Experience (CX), which amalgamates contact center, unified communications, and API solutions into a cohesive and scalable offering. This unified architecture enables organizations to standardize their operations, accelerate platform adoption, and deliver connected experiences without incurring additional operational burdens.

In an era where customer expectations are continually on the rise, 8x8 Engage empowers organizations to meet and exceed these demands through a streamlined approach to communication and collaboration.

As 8x8 continues to innovate and enhance its offerings, the recognition from the London Design Awards serves as a testament to the company’s dedication to improving user experiences across the business communications landscape. For more information regarding 8x8 Engage and the broader 8x8 Platform for CX, interested parties can visit 8x8.com.

8x8, Inc. remains committed to connecting people and organizations through seamless communication, leveraging integrated solutions that drive operational excellence and foster collaboration.