On July 21, 2026, 8x8, Inc. (NASDAQ: EGHT), a prominent global provider of business communications platforms, announced the launch of 8x8 Small Business—a self-serve, consumption-based solution specifically designed for direct resell partners. This innovative offering aims to provide greater flexibility for partners serving small and medium businesses (SMBs) without the constraints of fixed seat counts or bundled tools, allowing them to cater to client needs more effectively.

1. Key Features of 8x8 Small Business

8x8 Small Business is tailored for companies with fewer than 100 users, ensuring accessibility for a wide range of SMBs. The solution includes comprehensive features similar to those found in 8x8's established unified communications platform. These capabilities encompass:

Global calling

Meetings

Chat

Compliance

Analytics

CRM integration

Microsoft Teams Phone integration

Notably, partners can provision and deploy users in as little as five days, a significant advantage for those looking to quickly meet customer demands. Additionally, direct resell partners will benefit from enablement resources, co-branded demand-generation materials, and dedicated support from day one.

2. Designed with Partner Input

The development of 8x8 Small Business was a collaborative effort, incorporating insights and feedback from 8x8’s partner community. This approach ensures that the new offering aligns closely with market needs, providing partners two distinct avenues to serve their clients effectively. Currently, the offering is available to partners in the UK, the Republic of Ireland, and Australia.

Market Validation from Resell Partners

Early feedback from 8x8’s direct resell partners highlights a strong market fit for the new solution. Tony Capewell, Technical Director at Your Cloud Works Ltd, commended the simplicity of the offering, stating, “The support from the 8x8 team has been outstanding. It’s rare to find an enterprise-grade solution that keeps partnership mechanics simple.” He emphasized that the consumption model, paired with streamlined sales and technical support, has significantly benefited their operations.

Similarly, John Redmond, Director at Cloudline, echoed these sentiments, noting, “The support we’ve received from all channels within 8x8 has been second to none. 8x8 simplifies the onboarding process for our customers, and the flexibility of the 8x8 portfolio ensures we always have the right solutions for our clients.”

3. Complementing Existing Offerings

8x8 Small Business will be available alongside the company's existing partner solutions, including 8x8 Engage, 8x8 Contact Center, and 8x8 AI Studio. This allows partners to determine whether their customers are better served by the subscription model or the new small business model, thereby enhancing their ability to tailor solutions to specific customer needs.

For more information about 8x8 Small Business, partners and interested companies are encouraged to contact their 8x8 representative or visit the 8x8 website.

4. Conclusion

The launch of 8x8 Small Business marks a significant step in addressing the unique needs of SMBs in the communications sector. By providing a flexible, consumption-based model, 8x8 empowers its direct resell partners to deliver tailored solutions that meet customer demands efficiently. As the market for business communications continues to evolve, 8x8's innovative approach positions it well to capture growth opportunities in the SMB segment.

Original press release