Twilio Inc. Joins Forces with LA Kings in Strategic Partnership

On December 10, 2025, the LA Kings proudly announced a strategic multi-year partnership with Twilio Inc. (NYSE: TWLO), a leading customer engagement platform. This collaboration marks a significant milestone for both organizations, as Twilio becomes the official away helmet partner for the Kings during the 2025-26 NHL season. The partnership is poised to enhance the fan experience while providing Twilio with increased visibility across key markets.

As part of this partnership, Twilio's logo will be prominently displayed on all Kings' away helmets throughout the regular season and playoff games. This branding opportunity not only signifies Twilio's entry into the world of professional sports but also offers the company coast-to-coast exposure in regions critical to its growth strategy. Major metropolitan markets such as Toronto, Seattle, Vegas, Dallas, Boston, and New York will witness Twilio's brand during nationally televised games, amplifying its presence among both fans and business audiences.

The integration of Twilio’s customer engagement technology into the Kings' operations is expected to revolutionize how the team interacts with its fans. By leveraging Twilio's platform, the LA Kings will enhance their communication strategies, allowing for more personalized and meaningful interactions with season ticket holders and supporters. This initiative aims to deepen fan engagement, whether they are attending games at the Crypto.com Arena or following the team on the road.

Luc Robitaille, President of the LA Kings, expressed enthusiasm about the partnership, stating, "We’re proud to welcome Twilio, an industry leader in customer engagement, as our official away helmet partner. Their technology platform will help us communicate with season ticket members and fans in more personalized, meaningful ways."

In addition to helmet branding, the partnership involves collaboration on custom content that showcases Twilio's technology in action. This will include interactive experiences and targeted communications designed to engage fans at pivotal moments throughout the season. The Kings and Twilio also plan to host away-game events and hospitality experiences in select markets, further solidifying their commitment to enhancing fan connections.

Chris Koehler, Twilio's Chief Marketing Officer, highlighted the mutual benefits of the partnership, saying, "Partnering with a world-class, dynamic organization like the LA Kings gives us a great chance to connect with both our current and future builder audiences in ways that are fun, unexpected, and genuinely memorable."

The collaboration is not just about visibility; it represents a commitment to technological innovation in the sports industry. Nick Baker, President and COO of AEG Global Partnerships, remarked on the shared vision of both organizations to integrate their offerings, ultimately benefiting the fans. "Technology-driven innovation is often created through partnership, and the relationship we’ve established with Twilio speaks to that," Baker stated.

Suzi Alvarez, Vice President of Strategy, Analytics and Technology for the LA Kings, emphasized the strategic importance of the partnership, stating, "At the LA Kings, understanding our fans and strengthening their relationship with our team is at the core of our strategy. This partnership with Twilio gives us enormous potential to create more tailored experiences and drive measurable impact across our business."

The partnership between Twilio and the LA Kings sets the stage for an exciting new chapter in sports marketing and customer engagement. By combining Twilio's innovative technology with the Kings' passion for fan engagement, this collaboration promises to enhance the overall experience for hockey enthusiasts while showcasing the power of personalized communication in the world of professional sports. As the 2025-26 NHL season approaches, fans can look forward to a more interactive and engaging connection with their team.