C.H. Robinson Breaks New Ground with 3 Million AI-Driven Shipping Tasks

On April 16, 2025, C.H. Robinson Worldwide Inc., a leader in global logistics, announced a significant milestone: its generative AI agents have successfully completed over 3 million shipping tasks. This innovative technology is set to revolutionize the logistics industry by automating various steps throughout the shipment lifecycle, significantly reducing the time it takes for customers to bring their products to market.

According to Arun Rajan, Chief Strategy and Innovation Officer at C.H. Robinson, this achievement represents not just a numerical victory but a fundamental shift in operational efficiency. “That’s 3 million manual tasks our people didn’t have to do,” Rajan explained, highlighting the transformative impact of AI on the company’s operations. He noted that the AI has also delivered over 1 million price quotes and processed 1 million orders, showcasing its growing capabilities.

C.H. Robinson has been at the forefront of adopting artificial intelligence in logistics for over a decade. The company’s journey began with pioneering freight-matching capabilities and has evolved into a comprehensive suite of supply chain insights, optimization tools, and visibility solutions. In 2023, C.H. Robinson broke through a significant barrier to automation by launching its first generative AI agents, and the momentum has only increased into 2025.

With access to data from 37 million shipments annually, the company is continuously enhancing its AI models and agents. The generative AI technology is now being used to provide price quotes, process orders, acquire trucking capacity, and even track loads in transit—effectively streamlining operations and enhancing customer service.

Mark Albrecht, Vice President for Artificial Intelligence at C.H. Robinson, emphasized the strategic implementation of AI, particularly for truckload and less-than-truckload (LTL) shipments. “Price quotes for truckload shipments was a natural starting place for our generative AI tech, because we move more truckload freight than anyone in North America,” he noted. With the recent integration of LTL into the quoting agent, the company has experienced monthly increases of at least 30% in AI-delivered LTL quotes.

The AI systems have also transformed how load tenders are processed. By automating responses to emails from carriers offering capacity, C.H. Robinson has significantly reduced the time customers have to wait for their shipments to be accepted. In 2025, more than 5,200 customers are benefiting from this efficiency, with loads being accepted in under 90 seconds—a stark contrast to the previous wait times of up to four hours.

C.H. Robinson’s innovations in AI have not only improved speed but have also enhanced productivity across the organization. In March alone, the company rolled out a new version of its appointment-setting AI agent, which has already facilitated over 1 million appointments. Additionally, the introduction of voice capability for contacting carriers for missing status updates and an AI model for tracking updates are set to further streamline operations.

“Generative AI played a key role in the company’s 30% productivity increase across 2023 and 2024,” Rajan stated. This level of automation lowers the cost to serve while simultaneously enhancing service quality, allowing teams to focus on more complex shipments and critical supply chain optimizations.

As C.H. Robinson continues to expand its use of generative AI, the company views it as a critical growth lever and an essential component of its broader ecosystem aimed at enhancing the experiences of customers and carriers alike. With a commitment to innovation and efficiency, C.H. Robinson is poised to redefine the logistics landscape, ensuring seamless delivery of goods across industries and continents.

In a world where speed and efficiency are paramount, C.H. Robinson is setting the pace with its advanced AI capabilities, laying the groundwork for a more automated and responsive logistics environment. As the company moves forward, it will undoubtedly continue to leverage technology to meet the evolving demands of the global supply chain.