Carrier Global Corp Launches New Brand Identity: A Commitment to Sustainability and Innovation

At the core of Carrier's rebranding is the new purpose statement: *"Enhancing the lives we live and the world we share."* This statement epitomizes the company’s ongoing commitment to innovation, sustainability, and customer-centric solutions. David Gitlin, Chairman and CEO of Carrier, emphasized the importance of this transformation, stating, "Just as we transformed our portfolio, we are reimagining our brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company we are today."

Carrier’s history of over 120 years in the industry has been marked by innovation and a dedication to improving lives. Gitlin noted that this brand evolution is not merely a cosmetic change but a reflection of the company’s vision for the future.

In conjunction with the brand evolution, Carrier has introduced a new tagline: *"For the World We Share."* This tagline underscores the company’s mission to contribute to a better world through its innovative climate and energy solutions. Milena Oliveira, Senior Vice President and Chief Marketing & Communications Officer at Carrier, highlighted the importance of this message, saying, "'For the World We Share' is more than a tagline. It expresses our deep commitment to lead with purpose, enhance lives, and help shape a more sustainable future for generations to come."

As part of this brand transformation, Carrier has unveiled a reimagined visual identity that reflects its strategic direction. The new branding features a contemporary color palette designed to symbolize innovation, optimism, and progress. While the iconic blue oval logo remains unchanged — a trusted symbol of industry leadership for over a century — the updated aesthetic aims to reinforce Carrier’s forward momentum in climate and energy innovation.

To effectively communicate its brand transformation, Carrier is launching a new advertising campaign that showcases the impact of its intelligent solutions. This campaign is aligned with the new purpose and tagline and will feature emotionally driven, human-centric stories that highlight the company's commitment to sustainability and innovation. The campaign will be disseminated through high-profile national media channels and major streaming platforms, leveraging compelling storytelling to demonstrate how Carrier is shaping a more sustainable future.

In addition to traditional media, the campaign will be amplified through targeted digital advertising and Carrier’s owned channels, ensuring widespread reach and engagement with diverse audiences. This multi-faceted approach not only highlights Carrier's innovative solutions but also fosters a deeper connection with customers and stakeholders.

Carrier Global Corporation is dedicated to creating innovations that enhance comfort, safety, and sustainability. With a focus on cutting-edge advancements in climate solutions, the company aims to improve lives and empower critical industries. As Carrier moves into this new era of leadership, it remains committed to its core mission: enhancing the lives we live and the world we share.

For more information about Carrier's brand transformation and its innovative climate and energy solutions, interested parties are encouraged to visit worldweshare.carrier.com.

Carrier. For the World We Share.