Zebra Technologies Corporation (NASDAQ: ZBRA), a prominent player in the realm of digital transformation and workflow automation, has proudly announced its recognition with a prestigious 5-star rating in the 2026 Partner Program Guide by CRN®, a brand of The Channel Company. This accolade reflects Zebra's unwavering commitment to fostering robust partnerships that enable channel partners to thrive and innovate within their respective markets.

2. Understanding the 5-Star Rating

CRN's annual Partner Program Guide serves as a vital resource for managed service providers, value-added resellers, systems integrators, and strategic service providers. The 5-star rating is awarded to companies that demonstrate exceptional alignment with their partners' growth, profitability, and evolving business needs. Zebra's PartnerConnect program was evaluated against several criteria, including partner training and education, marketing resources, technical support, and overall communication.

Bill Cate, Zebra's Vice President of Marketing, Portfolio & Ecosystems, expressed gratitude for this recognition, stating, "We are honored to receive CRN’s 5-star rating for our PartnerConnect program. Our partners play a strategic role in Zebra’s go-to-market strategy, extending our reach to better serve customers by providing them with solutions to digitize, automate, and embed intelligence into their frontline workflows every day."

3. The PartnerConnect Program: A Comprehensive Support System

Zebra's PartnerConnect program is designed to cater to a diverse ecosystem of over 10,000 active channel partners globally. This award-winning program is instrumental in helping partners enhance their business models, whether they involve reselling, distribution, integration, or developing solutions based on Zebra’s extensive portfolio.

The program emphasizes opportunity, profitability, and simplicity, offering tailored rewards that recognize how partners uniquely contribute to their customers and Zebra's overall business success. With this focus, Zebra aims to ensure its partners are equipped to navigate the complexities of the modern market and effectively meet customer demands.

4. Insights from CRN

Jennifer Follett, Vice President and Executive Editor at CRN, emphasized the importance of evolving partner programs in her commentary on the guide. "Being included in the 2026 CRN Partner Program Guide reflects how today’s technology vendors are rethinking their partner programs to keep pace with a rapidly evolving channel. This annual guide serves as a critical resource for identifying vendors that are investing in programs designed to drive long-term growth and shared success," she stated.

5. Key Takeaways

Zebra Technologies has been awarded a 5-star rating in the 2026 CRN® Partner Program Guide, recognizing its exemplary PartnerConnect program.

The rating underscores the company's commitment to supporting partner growth, profitability, and business evolution.

The PartnerConnect program empowers over 10,000 partners globally, facilitating the delivery of innovative connected frontline and intelligent automation solutions.

6. Who is Zebra Technologies?

Zebra Technologies provides a foundation for intelligent operations through an award-winning portfolio that includes connected frontline, asset visibility, and automation solutions powered by artificial intelligence. Organizations across various sectors, including retail, manufacturing, transportation, logistics, and healthcare, rely on Zebra for innovative solutions that enhance productivity and drive success.

As Zebra Technologies continues to push the envelope on digital transformation, its recognition by CRN serves as a testament to the company’s dedication to its partners and its mission to empower organizations worldwide.

For more information on Zebra Technologies, visit www.zebra.com or follow them on their social media channels.

Original press release