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Zebra Technologies Celebrates a Decade of PartnerConnect Success

Last updated: April 27, 2026
Taurigo

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading force in digitizing and automating workflows, is marking a significant milestone: the 10th anniversary of its PartnerConnect program. Launched in 2016, this initiative has unified Zebra's global channel partners under a comprehensive framework aimed at fostering growth and profitability across the ecosystem.

1. A Commitment to Channel Partners

For a decade, Zebra has demonstrated its unwavering commitment to over 10,000 active channel partners worldwide. The PartnerConnect program is designed to equip resellers, distributors, independent software vendors (ISVs), systems integrators (SIs), alliances, and solution partners with essential tools and resources. This support facilitates business growth and enhances profitability for these partners.

Bill Cate, Vice President of Marketing, Portfolio & Ecosystems at Zebra Technologies, emphasized the importance of the PartnerConnect program, stating, “The longevity and success of our PartnerConnect program underscore our deep commitment to a channel-first business strategy. Partners represent an integral part of Zebra’s success, extending our reach and enabling us to better serve our shared customers with solutions that digitize, automate, and embed intelligence into frontline operations everywhere.”

2. Evolving for Market Needs

Over the past decade, the PartnerConnect program has continuously evolved to empower partners and adapt to changing market demands. Key milestones that highlight its success include:

Specialized Tracks

The program has expanded to include specialized tracks tailored for Small and Medium-Sized Businesses (SMB) and the Public Sector. Additionally, it features tracks focused on emerging technologies such as RFID and machine vision, allowing partners to enhance their expertise in critical vertical markets.

Industry Recognition

Zebra's PartnerConnect program has garnered prestigious industry accolades, including a 5-star rating in the 2026 CRN® Partner Program Guide. This recognition underscores the program's effectiveness and its role in driving innovation within the partner ecosystem.

Collaborative Environment

The program fosters a collaborative environment where partners can combine their unique expertise to create comprehensive solutions that address the complex needs of their customers. This collaborative spirit has been crucial in developing new and innovative approaches to asset visibility and automation solutions.

3. Empowering Intelligent Operations

Zebra Technologies' PartnerConnect program enables partners to leverage an award-winning portfolio of hardware, software, and automation solutions. These tools provide customers with real-time insights, connected collaboration, and optimized workflows. By empowering the frontline with digital tools, Zebra and its partners help organizations realize the vision of digitized, automated, and intelligent operations.

Together with its partners, Zebra is paving the way for intelligent operations, where data, automation, and AI converge to transform frontline workflows. This collaboration is vital in enhancing productivity and empowering organizations across key sectors, including retail, healthcare, manufacturing, and transportation and logistics.

4. Key Takeaways

  • Zebra Technologies proudly celebrates the 10th anniversary of its PartnerConnect program, marking a decade of success with its global partner ecosystem.
  • The program is a testament to Zebra’s channel-first strategy, showcasing its commitment to over 10,000 partners globally.
  • PartnerConnect has established a proven model for partner growth, helping businesses increase profitability through solutions that connect the frontline and provide intelligent automation.

5. About Zebra Technologies

Zebra Technologies is at the forefront of providing the foundation for intelligent operations with its portfolio of connected frontline, asset visibility, and automation solutions. Organizations across various industries, including retail, manufacturing, transportation, logistics, and healthcare, rely on Zebra to deliver immediate results while driving innovation for the future. Through collaboration with its partners, Zebra creates transformative ways of working that enhance productivity and empower organizations to continuously improve.

For more information, visit Zebra Technologies and follow them on social media platforms like LinkedIn, Facebook, X, Instagram, and YouTube.

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