Square Unveils AI-Driven Solutions to Enhance Seller Discovery

In a significant leap towards integrating artificial intelligence into commerce, Square, a subsidiary of Block Inc, announced the launch of new ChatGPT and Claude integrations aimed at revolutionizing how sellers connect with customers. This initiative, revealed on July 1, 2026, underscores Square's commitment to supporting businesses in navigating the evolving landscape of consumer discovery through AI-enhanced interactions.

Square's new offerings are designed to simplify the customer discovery process for sellers without burdening them with additional complexities. Eligible sellers will automatically be opted into these integrations without the need for any extra setup, fees, or technical resources. The management of AI discoverability can be seamlessly handled through the existing Square Dashboard, allowing businesses to maintain their focus on operations while Square manages the infrastructure, including real-time syncing of business information, menus, and ordering details.

The initial rollout of these integrations targets Square Food & Beverage (F&B) sellers in the U.S. who have activated their Square Online Ordering profiles. Participating restaurants can now be discovered by customers through AI-powered platforms, enabling them to browse menus and place orders via Order by Cash App. This innovative feature directly integrates with sellers' existing Square Online Ordering systems, providing operators with valuable insights into the performance of these new channels. Notably, Square will not charge any additional marketplace commissions on orders placed through these integrations, a crucial advantage as traditional delivery platforms continue to squeeze restaurant margins.

While the ChatGPT app and Claude plugin are the first AI integrations to go live, Square has plans for further expansions. The company is engaged in partnerships with platforms like Amazon to extend AI-powered discovery into voice commerce through Alexa. This strategic approach aims to ensure that Square sellers gain visibility across a variety of emerging AI channels without the need for individual integration management.

To illustrate the effectiveness of these new tools, Square collaborated with Partners Coffee, a specialty coffee brand based in Brooklyn. Andrew Costaris, Digital VP at Partners Coffee, shared insights on how this integration enhances their business model without compromising the customer experience. He emphasized the brand's mission of fostering genuine connections and how Square's technology allows them to maintain this ethos while improving operational efficiency.

The announcement comes at a time when consumer behavior is rapidly evolving, with over 42% of consumers now utilizing AI tools for shopping-related tasks. This trend highlights the growing importance of AI-powered interactions in retail, where agentic shoppers are projected to drive significant growth in U.S. eCommerce spending by 2030.

Square's new AI integrations offer a host of benefits tailored for small and mid-sized businesses that often lack the resources to develop their own technology solutions. Key advantages include:

Morgan Kuntze, Global Partnerships Lead at Block, articulated the company's vision behind these innovations: to alleviate the burden on business owners and allow them to concentrate on the core aspects of their operations. By embracing agentic commerce, Square aims to help sellers stay connected with their communities and adapt to the fast-paced changes in modern commerce.

Looking ahead, Square is actively involved in shaping the open standards that will govern the interaction between AI agents and commerce platforms. The company is participating in several protocol groups, including the AAIF Agentic Commerce Working Group and the W3C Web Payments Working Group. These initiatives are part of Square's broader strategy to equip sellers with the tools they need as the landscape of digital commerce continues to evolve.

With over 4.5 million sellers already benefiting from Square's solutions, the introduction of AI-driven integrations marks a pivotal moment in the evolution of customer discovery. As Square continues to innovate and expand its offerings, the ultimate goal remains clear: to empower sellers to focus on their craft while ensuring they remain at the forefront of their industries. For more information on how Square is supporting intelligent seller discovery and agentic commerce, visit their website.