On June 29, 2026, Block Inc. announced a significant partnership between its payment solutions platform, Square, and The Sherwin-Williams Company, the world's premier paint and coatings manufacturer. This collaboration marks a new chapter in the Sherwin-Williams Digital Alliance Program, aimed at empowering professional painters, contractors, and designers with cutting-edge digital tools to enhance their business operations.

1. A Tailored Solution for the Skilled Trades

The Sherwin-Williams Digital Alliance Program is specifically designed to connect Sherwin-Williams’ extensive PRO+ customer base with exceptional digital solutions that facilitate business growth and cost savings. In this initiative, Square will serve as the preferred payment solutions partner.

Square for Services, Square’s all-inclusive business management platform, is at the core of this partnership. It is tailored to meet the needs of service professionals, allowing them to streamline various business operations, from managing estimates and scheduling jobs to collecting payments seamlessly, whether in-person or remotely.

2. Simplifying Payments and Client Management

With Square for Services, Sherwin-Williams PRO+ customers gain access to a suite of features that simplify payment collection and client management. Key functionalities include:

Custom Estimates and Professional Invoices: Users can create tailored estimates and invoices that reflect their brand.

Diverse Payment Options: Square enables acceptance of multiple payment methods, including credit and debit cards, ACH bank transfers, and popular contactless options like Apple Pay and Google Pay.

Integrated Customer Tools: An integrated customer directory and messaging tools help maintain client relationships efficiently.

Morgan Kuntze, Global Partnerships Lead at Block, expressed enthusiasm about the collaboration, stating, “We’re thrilled to be part of the Sherwin-Williams Digital Alliance Program… Square for Services was built to take that burden off their plate so they can focus on their craft.”

3. Addressing Cash Flow Challenges

One of the standout features of Square for Services is its ability to tackle cash flow issues, which are often a concern in project-based work. The platform offers Square Invoices, enabling contractors to:

Collect deposits upfront,

Schedule milestone payments within a single invoice,

Set up recurring billing for long-term clients, and

Send automatic payment reminders.

These features are designed to reduce the time spent chasing payments and enhance financial predictability. Additionally, Square’s built-in Square Checking feature allows business owners to access their funds instantly, providing greater control over their daily cash flow.

4. A Commitment to Empowering Professionals

Nicole Zudic, Director of Digital Partnerships & Adoption at Sherwin-Williams, highlighted the program’s mission, stating, “The Sherwin-Williams Digital Alliance Program was built to provide our PRO+ customers with industry-leading digital tools… We're proud to make Square an integral part of the Digital Alliance Program.”

This partnership not only enhances the tools available to PRO+ customers in the United States and Canada but also signifies Sherwin-Williams' commitment to supporting the skilled trades industry with innovative solutions.

5. Conclusion

The collaboration between Sherwin-Williams and Square is set to transform the way professional painters and contractors manage their businesses. By integrating Square's robust payment solutions into the Sherwin-Williams Digital Alliance Program, both companies are emphasizing their dedication to empowering skilled trade professionals with the tools necessary for success in a competitive market.

For more information on the Sherwin-Williams Digital Alliance Program and the exclusive offers available to PRO+ customers, interested parties are encouraged to visit Square’s dedicated website.

Original press release