Wolverine Worldwide Named Company of the Year by Footwear News
Wolverine World Wide, Inc. (NYSE: WWW), a leading player in the global footwear and apparel market, has received the prestigious title of 2025 Company of the Year from *Footwear News*. This accolade will be formally presented at the Footwear News Achievement Awards (FNAA) on December 3, 2025, in New York City, marking a significant milestone for the company as it continues its transformative journey.
1. A Testament to Transformation
The recognition comes just two years after Wolverine Worldwide embarked on a comprehensive strategy aimed at revitalizing its brand and product offerings. Chris Hufnagel, President and CEO of Wolverine Worldwide, expressed pride in the acknowledgment, stating, “Being named Company of the Year by Footwear News is a testament to the innovation, drive, and resilience of our global team of brand builders.” He emphasized the company’s commitment to creating exceptional products and telling compelling brand stories, which has led to a revitalized and more focused Wolverine Worldwide.
2. Innovation and Partnerships Drive Success
Footwear News editors highlighted Wolverine Worldwide's transformative efforts as key to its selection for this honor. The company has reinvigorated its product lineup with groundbreaking innovations, such as the Merrell SpeedARC Surge BOA, which was recognized by *TIME* as one of the Best Inventions of 2024. Furthermore, the Saucony brand earned a spot on *Fast Company*’s Next Big Things in Wellness and Fitness Technology 2025 list.
Wolverine's success has also been fueled by dynamic collaborations with influential partners, including Jae Tips, Westside Gunn, and Waffle House, among others. These partnerships have significantly enhanced the brand's cultural relevance and consumer engagement worldwide.
Katie Abel, executive editor of *Footwear News*, remarked on the challenges faced by the footwear industry, noting that Wolverine Worldwide's transformation into a formidable player is no small feat. She praised the company for adopting a new, focused brand-building model that is clearly yielding positive results.
3. A Year of Accolades
The Company of the Year award is a highlight in what has been an award-winning year for Wolverine Worldwide. In 2025, the company was also recognized by *Forbes* as one of America’s Dream Employers, as well as for its commitment to women and company culture. Additionally, *Inspiring Workplaces* named it one of the Most Inspiring Workplaces in North America. The company achieved its first Great Place To Work® Certification™, reinforcing its dedication to fostering a positive employee experience and a strong corporate culture.
4. About Wolverine Worldwide
Founded in 1883 and based in Rockford, Michigan, Wolverine World Wide has established itself as a leader in the design and marketing of branded casual footwear and apparel, performance outdoor and athletic footwear, and work-related products. Its diverse portfolio includes well-known brands such as Merrell®, Saucony®, Hush Puppies®, and Chaco®, among others. The company operates in approximately 170 countries and territories, providing high-quality products to consumers worldwide.
Wolverine Worldwide continues to demonstrate its commitment to innovation and excellence in the footwear industry, and the recognition from *Footwear News* is a testament to its ongoing efforts to reshape the market landscape.