Wolverine World Wide, Inc. (NYSE: WWW), a prominent player in the footwear and apparel industry, has made a significant leadership change with the appointment of Justin Cupps as President of its Work Group. This strategic move, announced on November 5, 2025, aims to propel the company’s growth and innovation across its work-focused brands.

1. A Strategic Leadership Appointment

In his new role, Cupps will oversee a diverse portfolio that includes some of the company's most recognized brands: Wolverine, Bates, CAT Footwear, Harley-Davidson Footwear, HyTest, and Merrell Work. He will report directly to Chris Hufnagel, the President and CEO of Wolverine Worldwide, and will be joining the Company's Executive Team.

Chris Hufnagel expressed confidence in Cupps’ capabilities, stating, “Justin is a proven leader with deep experience and expertise in brand building, go-to-market commercial strategies, and driving growth.” Hufnagel emphasized Cupps’ entrepreneurial spirit and team-first approach, suggesting that these qualities make him an ideal choice to lead the Work Group as the company aims to enhance product offerings and storytelling, ultimately delivering greater value to shareholders.

2. Cupps’ Background and Vision

Justin Cupps brings nearly three decades of experience in the consumer goods sector, having worked with globally recognized brands such as Under Armour, adidas, GANT, and AND 1. His most recent position was as Senior Vice President of North America Sport Performance Brands at EssilorLuxottica, where he effectively managed a $1.25 billion portfolio that included Oakley and Costa del Mar.

In his statement regarding the appointment, Cupps highlighted Wolverine Worldwide's current pivotal moment, expressing enthusiasm about joining the team. He remarked, “The Work Group brands possess tremendous heritage and authenticity, and at the same time are leaders in the industry today.” Cupps conveyed his belief in the vast opportunities available for these iconic brands and his eagerness to contribute to their future success.

3. Company Overview

Founded in 1883 and based in Rockford, Michigan, Wolverine World Wide, Inc. is a leading designer, marketer, and licensor of a wide range of footwear and apparel. The company’s extensive portfolio includes well-known names such as Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. Additionally, Wolverine Worldwide serves as the global footwear licensee for the popular brands Cat® and Harley-Davidson®.

The company has established a robust presence in approximately 170 countries and territories, ensuring that its products are available to consumers worldwide. Recently recognized as a Great Place to Work® Certified™ company, Wolverine Worldwide continues to prioritize its workforce as it navigates the evolving landscape of the footwear and apparel industry.

As Justin Cupps steps into his new role, stakeholders and industry observers will be keenly watching how his leadership influences the trajectory of Wolverine Worldwide and its Work Group brands in the coming years.

Original press release