On October 17, 2025, Williams-Sonoma, Inc. (NYSE: WSM) announced a significant milestone in its portfolio brand, Rejuvenation, with the opening of a new retail location in Salt Lake City, Utah. This marks the thirteenth store for Rejuvenation, further solidifying the brand's commitment to providing design-focused home furnishings across the United States.

2. A New Destination for Design Enthusiasts

Located in the bustling Trolley Square shopping center, the new Rejuvenation store spans an impressive 4,872 square feet, offering an immersive shopping experience that aligns with the brand's ethos of design, history, and craftsmanship. The Salt Lake City location aims to cater to a community that appreciates these values, presenting customers with a curated selection of handcrafted lighting, solid brass hardware, premium bath fixtures, furniture, and home décor items. Notably, the majority of these offerings are customizable, allowing patrons to create personalized pieces that resonate with their individual styles.

Expert Support and Collaborative Opportunities

Rejuvenation is not just about products; it’s about fostering relationships and providing expert guidance. The store features an onsite Design Crew team that offers personalized support to customers, enhancing their shopping experience with tailored advice and assistance. Furthermore, members of the design trade can collaborate directly with Rejuvenation’s Trade Specialists, strengthening community ties and professional networks within the local design landscape.

3. Celebrating the Grand Opening

To commemorate this new addition to the Rejuvenation family, a Grand Opening event is scheduled for Thursday, November 13, 2025, from 5 to 8 p.m. The event promises to be a festive occasion, open to the community and featuring local vendors, product experiences, and engaging interior design content. This celebration is not only a chance for the public to explore the new store but also an opportunity for Rejuvenation to integrate itself into the creative fabric of Salt Lake City.

4. Rejuvenation's Commitment to Craftsmanship and Sustainability

Rejuvenation’s roots trace back to 1977 in Portland, Oregon, where it began as an architectural salvage and restoration shop. Today, it has evolved into a premier destination for those seeking timeless designs for their homes. The brand is particularly noted for its handcrafted lighting, solid brass hardware, and a commitment to sustainability. Rejuvenation proudly restores over 3,000 antique and vintage pieces annually, ensuring that its products are not only beautiful but also responsibly made and ethically sourced.

5. About Williams-Sonoma, Inc.

As the world’s largest digital-first, design-led, and sustainable home retailer, Williams-Sonoma, Inc. encompasses a diverse portfolio of brands, including Williams Sonoma, Pottery Barn, West Elm, and now Rejuvenation. With a strong presence across multiple channels, including e-commerce and retail stores, the company continues to innovate and expand its offerings, catering to a wide range of customer needs and preferences.

6. Conclusion

The opening of the new Rejuvenation store in Salt Lake City represents a strategic expansion for Williams-Sonoma, Inc., reinforcing its commitment to quality, craftsmanship, and community engagement. As the brand continues to grow, it remains dedicated to providing customers with unique, customizable home furnishings that reflect their personal style and values. The upcoming Grand Opening event is sure to be a highlight for local residents, marking the beginning of a new chapter for Rejuvenation in Utah.

Original press release