Pottery Barn Teen and Billabong Join Forces for Coastal-Inspired Collection

On April 22, 2026, Pottery Barn Teen, a brand under the umbrella of Williams-Sonoma Inc. (NYSE: WSM), announced an exciting new collaboration with Billabong, the iconic surf and lifestyle brand. This partnership aims to merge Billabong’s relaxed, surf-inspired aesthetic with Pottery Barn Teen’s commitment to quality, functionality, and design, creating a unique collection tailored for teen and dorm spaces.

The new Billabong for Pottery Barn Teen collection takes inspiration from vintage surf graphics, ocean landscapes, and vibrant, sun-washed color palettes. Key features of the collection include:

This thoughtfully crafted collection is designed not only for aesthetics but also for practicality, making it an ideal choice for students living in dorms.

In line with Pottery Barn Teen’s ongoing commitment to responsible design, several pieces in the collection are made from sustainably sourced materials. This initiative reflects a growing trend among consumers who prioritize environmentally friendly products, especially in the home furnishings sector.

Allison Spampanato, Senior Vice President of Product Development at Pottery Barn Teen, shared her enthusiasm for the collaboration, stating, “The new Billabong for Pottery Barn Teen collaboration reflects our shared appreciation of coastal-inspired designs.” She emphasized the collection's ability to bring the essence of the beach into teen and dorm spaces.

Matthew Salter, Executive Vice President of Partnership Marketing at Authentic, the owner of the Billabong brand, added, “This partnership is about bringing Billabong’s spirit of youth, creativity, and self-expression to a new audience in a meaningful way.” Salter noted that the collaboration blends function and design, making it both authentic and culturally relevant.

Recognizing the needs of college students, the new collection is easily accessible through Pottery Barn Teen’s Dorm Concierge service. Students have the option to select the Pick Up Near Campus™ feature at checkout, allowing them to pick up their orders from any of the more than 450 participating Williams-Sonoma retail locations. Each store will hold items for up to 30 days, providing flexibility for students during move-in.

The Billabong for Pottery Barn Teen collection is available now at www.pbteen.com. For updates and insights, follow the brands on social media: @potterybarnteen, @potterybarndorm, and @billabong.

Established in 2003, Pottery Barn Teen creates home furnishings that reflect the individuality and lifestyle of teens. With a strong focus on eco-friendly and sustainable materials, the brand aims to provide high-quality design that has a minimal environmental impact. Pottery Barn Dorm, launched in 2010, extends this commitment to dorm furniture and essentials.

Williams-Sonoma, Inc. stands as the largest digital-first, design-led, and sustainable home retailer globally. The company’s diverse portfolio includes well-known brands like Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, and more. Together, these brands participate in The Key Rewards loyalty program, offering exclusive benefits to members across the family of brands.

The collaboration between Pottery Barn Teen and Billabong is a significant move in the home furnishings market, appealing to the younger demographic with a blend of style, functionality, and sustainability. As both brands continue to innovate and cater to the evolving needs of their consumers, this partnership is poised to make a meaningful impact in teen and dorm living spaces.