Visa Unveils New Services to Empower Business Growth

Visa's latest offerings include a reimagined Authorize.net platform, a Unified Checkout experience, and the ARIC Risk Hub, all aimed at helping businesses optimize operations and focus on growth. Antony Cahill, President of Value-Added Services at Visa, emphasized the importance of efficient and secure payment acceptance in today’s digital economy. “Accepting a payment is a fundamental need of any business,” he stated, underscoring how leveraging technology can differentiate businesses in a rapidly evolving market.

The revamped Authorize.net platform is set to transform the way businesses analyze payment data and respond to changing customer trends. Currently employed by small-to-medium-sized merchants and acquirers to process approximately $200 billion in annual payment volume, the new Authorize.net will feature a streamlined user interface, enhanced AI capabilities, and improved dashboards for daily management. Additionally, it will support in-person transactions via card readers and Tap to Phone technology. This updated platform is expected to launch in the United States in the second quarter of 2025, with plans for broader international rollout in the following year.

In response to the increasing variety of payment methods, Visa introduced the Unified Checkout experience. This service allows merchants to integrate a single payment acceptance code that encompasses over 25 card and alternative payment options, significantly reducing the risk of lost sales at checkout. The deployment of Unified Checkout is designed to be rapid, taking just a few hours to launch. As part of Visa's Acceptance Solutions Platform, it also provides merchants with tools for managing success rates, including fraud management and tokenization. The launch is anticipated in the U.S., with pilot programs in additional markets expected to commence in the third quarter of 2025.

Fraud continues to pose a significant threat to the global financial system, costing billions annually. To address this issue, Visa has launched the ARIC Risk Hub, a comprehensive fraud prevention platform powered by its recent acquisition of Featurespace. The ARIC Risk Hub offers various solutions to protect acquirers and merchants against diverse types of fraud and financial crime. Utilizing advanced adaptive AI, it helps identify potentially risky transactions while building profiles based on genuine customer behavior, thereby enhancing approval rates and preventing fraudulent activities in real time. The ARIC Risk Hub is now available globally.

Rob Cameron, Global Head of Acceptance Solutions at Visa, articulated the company's commitment to supporting businesses in their growth endeavors. “At Visa, we talk a lot about unleashing the creativity of commerce,” he remarked. The newly launched services are meticulously designed to alleviate operational burdens, allowing businesses to concentrate on their core offerings and expand into new markets.

Visa’s recent enhancements are part of a broader suite of over 200 value-added services, categorized into Acceptance, Advisory, Issuing, and Risk and Identity. Each service is crafted to address specific client needs, driving growth, minimizing fraud, and enhancing customer experiences.

As the digital payments landscape continues to evolve, Visa's introduction of these innovative services reflects its dedication to empowering businesses with the tools necessary for success. By harnessing the latest advancements in payment technology and fraud protection, Visa aims to facilitate seamless commerce worldwide, ensuring that all players in the economy can thrive.

For more information on how Visa is reshaping global commerce through its suite of Acceptance Solutions, visit Visa.com.