Visa and Men in Blazers Forge Partnership to Launch Fan-Powered Soccer City Guides

With millions of fans expected to travel in search of authentic soccer experiences this summer, the Men in Blazers City Guides will serve as an essential companion. These guides are crafted from over 25,000 recommendations provided by soccer fans through a nationwide survey, showcasing more than 25 unique destinations per city. They offer curated insights on where to eat, drink, watch matches, and explore, all from the perspective of local soccer aficionados.

Roger Bennett, Founder and CEO of MiBMN, stated, “The game of soccer lives far beyond the stadium. When the whole world arrives on our shores this summer, we want travelers to truly feel and absorb the distinct and beautiful wonder of each city.” This sentiment captures the essence of the guides, designed to alleviate the stress of planning and allow fans to immerse themselves in the local culture.

The launch of the City Guides aligns perfectly with Visa’s ongoing commitment to supporting small businesses through its Visa & Main program. This initiative aims to connect small businesses with tools and opportunities that enhance customer engagement and drive commerce. Kyndra Russell, Chief Marketing Officer for North America at Visa, emphasized the importance of this collaboration, stating, “This initiative is about capitalizing on the moment and directing fans toward the small businesses and local institutions that shape the character of each city.”

By leveraging the insights and passion of the MiBMN community, Visa is not only promoting local commerce but is also helping fans discover the rich tapestry of soccer culture that thrives beyond the pitch.

The City Guides are also the flagship offering of Traveling Support, a new storytelling platform dedicated to capturing and sharing the essence of soccer culture around the world. Alongside the guides, MiBMN plans to release a series of short-form videos featuring Roger Bennett and local creators, filmed at fan-recommended locations. These videos will be shared across Men in Blazers’ social channels, further enhancing the visibility of the vibrant soccer community.

Fans eager to explore the Men in Blazers City Guides, presented by Visa, can visit their website at Men in Blazers to start planning their summer adventures. With this new initiative, Visa and MiBMN are set to make the upcoming summer a memorable experience for soccer fans, reinforcing the bond between global fandom and local culture.

MiBMN has become a leader in soccer media in North America, producing extensive coverage of both men's and women's soccer. With a dedicated fanbase and partnerships with major brands, MiBMN is committed to delivering authentic storytelling and analysis to soccer enthusiasts across the continent.

As a global leader in digital payments, Visa facilitates transactions across more than 200 countries and territories. The company is dedicated to connecting individuals, businesses, and economies, underscoring its mission to create an inclusive financial ecosystem that empowers everyone.

This unique partnership between Visa and Men in Blazers not only highlights the joy of soccer but also underscores the significance of local culture and community, setting the stage for an unforgettable summer of soccer experiences.