Ulta Beauty Inc., the leading specialty beauty retailer in the United States, has announced the launch of an innovative experiential event, Ulta Beauty World, set to take place in San Antonio, Texas, on April 26, 2025. This one-day-only immersive beauty extravaganza promises to bring together beauty enthusiasts, industry professionals, and top brands for a captivating experience that celebrates the best in makeup, skincare, hair care, and wellness.

1. A Day of Discovery and Inspiration

Scheduled to run from 9 a.m. to 4 p.m. CT (with doors opening at 8 a.m. CT), Ulta Beauty World will feature an array of exclusive activities designed to engage and inspire attendees. Participants can look forward to meet-and-greet sessions with brand founders, live hair and makeup tutorials led by the renowned Ulta Beauty Pro Team, and on-the-spot product sampling from a diverse selection of premier beauty brands.

Kelly Mahoney, Chief Marketing Officer at Ulta Beauty, expressed her enthusiasm for the event, stating, “We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together. With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us.”

2. Highlights of the Experience

Attendees can expect a range of engaging activities and features throughout the day, including:

Unlock Beautiful Possibilities: Engage with beauty creators and industry visionaries while accessing the latest trends, pro-level tutorials, and expert tips from top makeup artists and hairstylists. This is an opportunity to discover the best beauty has to offer under one roof, featuring both established and emerging brands.

Create & Customize Beauty Goodies: The Interactive Signature Studio will allow guests to design custom beaded bracelets, keychains, and even personalize tote bags or cowboy hats, ensuring that every participant leaves with a unique memento from the event.

Beats, Bites & Sips: The event will feature a lively atmosphere with music from a DJ, refreshing beverages from heywell, and delightful treats available from Ulta Beauty mobile carts, ensuring that the energy remains high throughout the day.

The Ultamate Swag Bag: All attendees will receive a BEIS Weekender Bag filled with over $1,000 worth of beauty and wellness essentials, ensuring that the excitement continues long after the event concludes.

3. Ticket Sales and Additional Information

Passes for Ulta Beauty World will be available for purchase starting February 27, 2025. With limited availability, beauty enthusiasts are encouraged to secure their spots early for this exclusive experience. Tickets and more information can be found on Ulta Beauty's official website at www.ulta.com/ultabeautyworld. Additionally, attendees can follow Ulta Beauty on social media @ultabeauty for the latest updates and sneak peeks leading up to the event.

4. About Ulta Beauty

Founded in 1990, Ulta Beauty (NASDAQ: ULTA) has transformed the beauty retail landscape by offering a comprehensive selection of cosmetics, fragrance, skincare, haircare products, and salon services—all in one place. With over 1,400 retail stores across 50 states and a robust online presence, Ulta Beauty continues to be the premier destination for beauty enthusiasts.

As Ulta Beauty prepares to debut the Ulta Beauty World event, the company reaffirms its commitment to fostering a vibrant beauty community and providing unparalleled experiences for its customers. The upcoming event is not just a celebration of beauty; it is a testament to Ulta Beauty's dedication to connecting people through the power of beauty.

Original press release