In a significant move designed to enhance its technological prowess, Ulta Beauty, Inc. (NASDAQ: ULTA) has announced the appointment of Kelly Garcia as its new Chief Technology Officer (CTO), effective August 31, 2026. This transition follows Mr. Garcia's tenure on the Ulta Beauty Board of Directors, which he joined in 2022. As part of this leadership change, Mr. Garcia will resign from the Board on his start date as CTO.

2. A Visionary Leader with Extensive Experience

Kecia Steelman, President and CEO of Ulta Beauty, expressed enthusiasm about Mr. Garcia's appointment, highlighting his impactful contributions as a board member. “Kelly has been an impactful member of our Board of Directors, providing valuable business insights and technology expertise, including perspectives on emerging technologies such as AI,” Steelman stated. “We are excited to enhance our executive team with his leadership as our new CTO.”

Mr. Garcia brings over 25 years of leadership experience and a wealth of knowledge in global e-commerce, customer loyalty, digital innovation, and cybersecurity. Most recently, he served as Executive Vice President and CTO at Domino’s Pizza, where he played a pivotal role in shaping the company's technology vision and executing strategic technology initiatives that bolstered global operations. Before his time at Domino's, he held the position of Vice President of Business Intelligence and North American Operations for R. L. Polk & Company. Mr. Garcia earned a B.S. in Computer Science and Engineering from The Ohio State University.

3. Commitment to Advancing Technology Capabilities

Ulta Beauty is poised to continue its trajectory of growth and innovation with Garcia at the helm of its technology strategy. The company is committed to executing its Ulta Beauty Unleashed strategy, which aims to drive market share growth and deliver long-term value to all stakeholders. With Garcia's extensive background in technology and innovation, Ulta Beauty is likely to enhance its operational efficiencies and customer engagement strategies.

4. About Ulta Beauty

Founded in 1990, Ulta Beauty has grown to become the largest specialty beauty retailer in the United States, boasting over 1,500 stores. The company offers a wide array of products and services, including cosmetics, fragrances, skincare, hair care, wellness products, and salon services. Ulta Beauty is recognized for its beloved Ulta Beauty Rewards loyalty program and its commitment to providing seamless, personalized shopping experiences through its stores, online platform, and mobile app.

In addition to its extensive domestic footprint, Ulta Beauty is expanding internationally through its subsidiary Space NK, a luxury beauty retailer operating in the U.K. and Ireland, alongside ventures in Mexico and the Middle East.

5. Conclusion

The appointment of Kelly Garcia as CTO marks a crucial step for Ulta Beauty as the company seeks to leverage technology to further enhance its market position and customer experience. With a solid foundation in technological innovation and strategic leadership, Garcia's role will be pivotal as Ulta Beauty continues to redefine beauty retail and meet the evolving needs of its customers.

Original press release