Club Wyndham Launches Heartfelt “17 Summers” Campaign to Foster Family Connections

On June 23, 2026, Club Wyndham®, the largest vacation club in the United States, unveiled its new campaign, *17 Summers*, which is designed to inspire families to prioritize quality time together. The initiative revolves around the poignant notion that parents have only 17 summers with their children before they transition into adulthood, emphasizing the importance of creating lasting memories through family vacations.

The campaign aims to encourage families to slow down and appreciate the fleeting moments of childhood, aiming to create cherished memories that endure long after summer has ended. As a cornerstone brand of Travel + Leisure Co., Club Wyndham is committed to fostering connections and comfort among families through shared experiences.

Supporting the campaign is a survey conducted by Talker Research, revealing significant insights into the mindset of American parents regarding family vacations:

These findings highlight a growing trend among American families to be more intentional about how they spend time together, especially as busy lifestyles continue to encroach on quality family time.

Annie Roberts, Senior Vice President of Club and Owner Services at Travel + Leisure Co., shared her perspective on the campaign's mission. "Vacation memories have a way of becoming part of your life story," she stated. "The inspiration behind *17 Summers* is simple: to remind people that the moments they'll cherish the most years from now are often the ones they're living right now. Years later, it’s rarely the itinerary you remember—it's the laughter, the traditions, and the time spent with the people who matter most."

As part of the *17 Summers* initiative, Club Wyndham encourages families to share their own stories through user-generated content and social media activations. The campaign will feature digital experiences that celebrate the unique traditions and adventures that make summer unforgettable, from young children’s first beach trips to teenagers crafting new traditions with friends.

To complement the campaign, Club Wyndham is rolling out a special vacation offer aimed at inspiring families to embark on one last getaway before summer concludes. From now until September 22, 2026, travelers can save 17% on rental stays at participating Club Wyndham properties using the promo code 17SUMMERS at checkout. This offer is available for new reservations only and requires a two-night minimum stay.

Families can choose from a range of picturesque destinations—whether it's creating memories at Club Wyndham Kingsgate in Williamsburg, experiencing the vibrant culture at Club Wyndham La Belle Maison in New Orleans, or enjoying sunny days at Club Wyndham Oceanside Pier Resort in California.

Families are encouraged to follow along and document their *17 Summers* experiences on social media platforms like Instagram (@ClubWyndham) and Facebook (@ClubWyndham) using the hashtag #17Summers. This interactive element aims to create a community of families sharing their cherished moments and inspirations.

With the *17 Summers* campaign, Club Wyndham is not just promoting travel; it’s advocating for the preservation of family bonds and the creation of irreplaceable memories. By reminding parents of the significance of shared experiences, this initiative is sure to resonate with families looking to make the most of their time together, reinforcing the importance of vacations in shaping family stories.

For more information about booking a stay and taking advantage of the *17 Summers* vacation offer, families can visit ClubWyndhamVacationRentals.com/offers/17summers.