Thryv Holdings, Inc. (NASDAQ: THRY), a leader in small business marketing and sales software, has made a significant stride in the home services sector by launching a new AI-enabled marketing solution tailored specifically for businesses aiming to scale. This innovative software is designed to help home service providers effectively market their offerings to high-intent prospects, thereby accelerating revenue growth.

1. Addressing the Challenges of Home Service Businesses

In the current economic climate, many home service businesses are grappling with rising operational costs. According to Rees Johnson, Chief Product Officer at Thryv, a majority of the 15,000 home services businesses they serve believe that scaling operations is crucial for combating these rising costs. “To scale, they need marketing,” Johnson noted. The new software allows these businesses to leverage automated marketing solutions without the need to hire external agencies, create content, or conduct extensive testing.

The platform is built to enable seamless client interactions, ensuring that while business owners are occupied with job execution, their potential clients are still able to engage and schedule estimates effortlessly.

2. Thryv’s Proprietary 3-Step Growth Framework

At the heart of Thryv's new offering is a proprietary 3-step growth framework designed to empower home service businesses:

Get Found Online: The software enhances brand visibility and elevates businesses' online search rankings across multiple platforms, including AI-search engines, social media, and local directories.

Capture and Convert New Customers: With integrated CRM capabilities, the software automates lead capture and follow-up processes, facilitating appointments and free estimate requests.

Drive Repeat Business: Reputation management tools, including AI-generated review responses and automated communication campaigns, help maintain customer engagement and encourage repeat sales, especially during off-peak seasons.

3. Key Features of Thryv Home Services Software

The new software package includes a variety of features aimed at maximizing operational efficiency and marketing effectiveness:

Enhanced Local Listings: Automatic updates across over 50 sites and directories to improve Google Search rankings and visibility.

AI Review Response: Automated, AI-powered replies to customer reviews that ensure consistent branding and bolster reputation management.

Automated Follow-Up: Quick and customized email and text communications to nurture leads and enhance customer interaction.

AI Content Generator: Creation and scheduling of professional marketing campaigns, including seasonal reminders and exclusive offers that drive business throughout the year.

Integrations: Compatibility with existing tools such as ServiceTitan and Jobber, simplifying data synchronization for users.

Tanner McGee, co-owner and CFO of Harco Fence + Deck, shared his positive experience with Thryv’s software, stating, “Since using Thryv, our online visibility has seen a noticeable boost. We now show up more consistently across Google, social media, and directory listings.” He emphasized the platform's capability to enhance trust with new prospects, particularly in the competitive landscape of fencing and decking.

4. Conclusion

Thryv Holdings, Inc. continues to innovate in the small business software space with the launch of its AI-driven marketing solution for home services. By addressing the unique challenges faced by these businesses, Thryv not only positions itself as a valuable partner in their growth journey but also reinforces its commitment to empowering small businesses globally. With over 100,000 businesses utilizing Thryv software, the company is well-equipped to facilitate effective marketing and operational strategies that drive success in a challenging economic environment.

For further insights into Thryv’s Home Services Marketing Software, visit their official website.

Original press release