Stagwell Inc. Expands Its Portfolio with Acquisition of JetFuel

On May 6, 2025, Stagwell Inc. (NASDAQ: STGW), known as a challenger network in the marketing landscape, announced its latest acquisition of JetFuel, a prominent experiential marketing services agency. This strategic move aims to bolster Stagwell’s capabilities in accelerating brand awareness through innovative experiences, content, and direct consumer engagement.

Founded in 2016 and based in New York City, JetFuel has rapidly established itself as a top independent agency recognized for its expertise in live brand experiences, retail and shopper marketing, digital content creation, and sponsorship activations. The agency has fostered a start-up mentality while incorporating the heritage of a traditional agency. This unique blend has allowed JetFuel to ignite change and inspire advocacy for notable clients including Walmart, Unilever, Kimberly Clark, and Feastables.

Mark Penn, Chairman and CEO of Stagwell, expressed enthusiasm about the acquisition, stating, “JetFuel's award-winning experiential capabilities strengthen our commitment to delivering best-in-class experiences for our clients' customers.” He emphasized that the acquisition aligns with Stagwell’s strategy to maintain a size conducive to producing impactful and game-changing work.

Abe Sorcher, CEO of JetFuel, remarked on the partnership, stating, “Joining forces with Stagwell marks the beginning of an extraordinary new chapter for JetFuel. Together, we share a bold ambition to reinvent what live brand experiences can be.” Sorcher highlighted that the integration will enhance their ability to design transformative experiences through Stagwell’s extensive insights and data resources.

This acquisition comes on the heels of Stagwell's successful acquisitions of Gold Rabbit Sports and ADK GLOBAL earlier in the year, adding to a total of 11 acquisitions throughout 2024. Dan Gregory, CEO of TEAM, Stagwell’s integrated experiential agency, noted, “We're excited to bring JetFuel into the network and continue to build out the experiential discipline at Stagwell.” Gregory underscored the growing recognition by clients of the value of authentic live connections in an increasingly digital-first environment.

Kidron Capital Securities served as the financial advisor to JetFuel during this transaction, further solidifying the strategic nature of this acquisition. The partnership is expected to enhance Stagwell’s offerings and deliver results-driven campaigns that resonate with audiences.

Stagwell’s acquisition of JetFuel represents a significant step forward in its mission to transform marketing through innovative and engaging brand experiences. By integrating JetFuel’s capabilities into its existing framework, Stagwell is poised to redefine the standards of experiential marketing, setting the stage for deeper connections between brands and their consumers.

This acquisition not only enhances Stagwell's portfolio but also reinforces its commitment to delivering cutting-edge marketing solutions that prioritize creativity, authenticity, and meaningful consumer engagement. As the marketing landscape continues to evolve, Stagwell is strategically positioned to lead in the realm of experiential marketing.