Kettle Recognized Among Adweek's Fastest Growing Agencies for 2025

In a significant milestone for the digital marketing landscape, Kettle, a digital-first creative agency, has been named to Adweek's prestigious 2025 Fastest Growing Agencies list. This annual recognition highlights agencies worldwide that have shown remarkable growth, and Kettle’s inclusion underscores its rapid ascent within a competitive industry.

Kettle has demonstrated an exceptional trajectory over the last two years, doubling its size while maintaining an impressively low employee turnover rate of under 3%. In 2024, the agency reported a staggering 41% increase in net revenue, primarily driven by the organic expansion of its existing client base and the acquisition of new partnerships with well-known brands such as Warby Parker, Robinhood, e.l.f. Beauty, the Legal Aid Society, and Mailchimp.

The agency’s growth strategy is deeply rooted in fostering trust and collaboration with its clients. This approach is exemplified in its longstanding relationship with tech giant Apple, which has enabled Kettle to produce award-winning campaigns. Notably, Kettle has also made waves with its work for e.l.f. Beauty, whose website redesign garnered accolades from the Webbys and Shorty Awards. Additionally, Kettle played a pivotal role in launching Advisor, an AI-powered frame recommendation tool for Warby Parker, demonstrating its commitment to innovation in the digital space.

Kettle's rapid growth has not come at the expense of its workplace culture. Earlier this year, it was recognized as one of Ad Age's Best Places to Work for 2025, showcasing the agency’s dedication to maintaining a thriving, people-first environment. Kettle's commitment to inclusivity and empowerment is further exemplified by its groundbreaking all-women C-suite, led by CEO Lauren Kushner, Chief Creative Officer Camille Imbert, and Chief Product Officer Jess Mireau. This leadership team is reshaping the industry's narrative and has garnered significant recognition, with Kushner being named in Campaign's 40 Over 40 and nominated for Digiday's Agency Executive of the Year.

In reflecting on the agency's success, CEO Lauren Kushner articulated the core philosophy driving Kettle's growth. “Our growth story is really a partnership story. We blend creativity and technology to take on our clients' toughest challenges, building digital experiences that don't just perform but truly connect brands with their audiences. That's the foundation of our momentum,” she stated.

Kettle is not just a digital creative agency; it is a powerhouse that constructs personal, high-impact products and experiences aimed at connecting brands with their audiences. Trusted by industry leaders such as Apple, Nike, T-Mobile, Warby Parker, e.l.f. Beauty, and Robinhood, Kettle’s unique blend of design, strategy, and technology continues to drive meaningful impact in the marketplace. Having recently received accolades from both Ad Age and Adweek, Kettle's growth journey reflects the values and culture that underpin its operations.

Kettle is part of the Code and Theory Network, a unique blend of creative talent and engineering expertise, which is a subsidiary of Stagwell Inc. This network aims to redefine the boundaries of creativity and technology, making it a preferred choice for CMOs, CTOs, and CIOs seeking to drive impactful results for their businesses. The Code and Theory Network encompasses several agencies, including Code and Theory, Instrument, Left Field Labs, and others, serving a diverse array of clients from Amazon to the NFL.

As Kettle continues to innovate and expand, its recognition on Adweek's Fastest Growing Agencies list marks the beginning of what promises to be an exciting chapter in the agency's journey.