In an exciting press release dated April 10, 2025, SoFi Technologies, Inc., the official bank of the NBA, announced a thrilling promotional campaign that aims to engage basketball fans while celebrating its new premium membership, SoFi Plus. Titled the “They Shoot, You Score” promotion, the initiative will reward fans with up to $1 million in giveaways during the SoFi NBA Play-In Tournament taking place from April 15-18.

1. Cashing In on Bank Shots

As part of the promotion, SoFi will add $10 in rewards points for each successful bank shot scored during the tournament, specifically targeting the first 5,000 members who sign up for SoFi Plus. This initiative not only encourages participation but also incentivizes fans to engage more deeply with the games, as members can earn up to $200 in rewards points during this period.

SoFi Plus, the company’s new premium membership, is available to customers who hold SoFi checking and savings accounts. The promotion period runs from April 10 to April 30, 2025, giving fans ample time to sign up and maximize their potential rewards.

2. Celebrity Endorsement

Highlighting the excitement surrounding this campaign, SoFi Partner and Six-Time NBA All-Star Jayson Tatum expressed his enthusiasm, stating, “Understanding your finances is a key foundation for realizing your ambitions. That’s why I partner with SoFi, because they're committed to empowering their members to take control of their financial futures.” Tatum's endorsement reflects SoFi’s commitment to not just financial growth, but also to creating an engaging environment for their community.

3. Tournament Significance

The SoFi NBA Play-In Tournament serves as a crucial event that determines which teams will secure the seventh and eighth playoff seeds in each conference for the upcoming 2025 NBA Playoffs, presented by Google. SoFi’s promotion cleverly parallels the tournament's stakes, with the added excitement of rewards points for successful bank shots.

4. Marketing Insight

Lauren Stafford Webb, Chief Marketing Officer at SoFi, emphasized the company’s mission to innovate and engage with its members. “At SoFi, we’re always looking for innovative ways to engage with our members and help make their ambitions a reality,” Webb stated. By linking the thrill of NBA playoff basketball with tangible financial rewards, SoFi aims to empower its members to reach their financial goals.

5. How to Participate

Fans interested in participating can sign up for the promotion by visiting SoFi.com/Score. The process involves completing a registration form to join SoFi Plus, either by opening a SoFi Checking or Savings account with an eligible direct deposit or by subscribing to SoFi Plus for a monthly fee of $10. Current SoFi Plus members, however, are not eligible for this promotion.

Key Dates and Eligibility

Promotion Period: April 10, 2025, to April 30, 2025

Eligibility: Limited to the first 5,000 new SoFi Plus members who sign up during the promotion period

Rewards: $10 in rewards points for each successful bank shot made during the tournament, with a maximum of $200 in rewards for the first 5,000 new members

6. Conclusion

SoFi Technologies, Inc. is not only enhancing its brand visibility through its partnership with the NBA but is also providing a unique opportunity for fans to engage with both the sport and their finances. With the “They Shoot, You Score” promotion, SoFi is poised to create a thrilling atmosphere for basketball enthusiasts while encouraging them to take proactive steps towards financial independence. As the tournament approaches, fans will be eagerly watching the action on the court, hoping for successful bank shots that score them valuable rewards.

Original press release