SoFi Technologies Inc Launches “Amplify Your Ambitions” Contest to Empower Emerging Artists

On April 15, 2026, SoFi Technologies Inc, a leading provider of digital financial services, announced the launch of the “Amplify Your Ambitions” Contest, designed to support and empower America’s next generation of emerging artists. This initiative is a collaborative effort between SoFi, the Country Music Association (CMA), and multi-platinum artist Kelsea Ballerini, who is celebrated for her contributions to the music industry as a five-time GRAMMY® Award nominee and multiple ACM and CMA Award winner.

The contest, which runs from today until April 30, invites aspiring musicians to submit entries for a chance to win a grand prize of $200,000 or one of two runner-up prizes of $50,000 each. Three finalists will be chosen by SoFi, and a panel of distinguished judges, including Ballerini, Vivian Tu (SoFi’s Chief of Financial Empowerment), and Shane McAnally (four-time GRAMMY® Award-winning singer-songwriter), will assess the submissions. The grand prize winner will be announced during a live performance event in Nashville on June 4, where all three finalists will showcase their talents.

Ballerini expressed her excitement about the contest, highlighting the financial challenges that many artists face. “I know firsthand how much it takes to build a career in music, especially when you’re funding it on your own,” she stated. This contest aims to provide much-needed financial resources to artists, many of whom are self-funding their careers and grappling with debt. According to recent statistics, 75% of emerging musicians self-finance their endeavors, and over half carry debt related to their creative pursuits.

SoFi’s Chief Marketing Officer, Lauren Stafford Webb, emphasized the company’s mission to help individuals take control of their financial futures. “Our partnership with Kelsea and CMA reflects a shared commitment to investing in the next generation of artists,” she stated. As the presenting sponsor of CMA Fest, SoFi is dedicated to providing artists and fans with the financial tools necessary to achieve their long-term goals.

Aspiring artists interested in participating in the “Amplify Your Ambitions” Contest can enter by following these guidelines:

In addition to the contest, SoFi is enhancing its support for fans and artists alike as the presenting sponsor of CMA Fest. SoFi members can enjoy perks such as 25% cash back on eligible purchases, access to the members-only SoFi Studio lounge, and exclusive ticket giveaways. Members of SoFi Plus will benefit from additional financial advantages, including high-yield savings options, 1% investment matches, and personalized sessions with SoFi Wealth Financial Planners.

SoFi’s “Amplify Your Ambitions” Contest represents a significant step toward addressing the financial challenges faced by emerging artists. By providing essential resources and a platform for exposure, SoFi, in partnership with Kelsea Ballerini and the CMA, is poised to make a meaningful impact on the music industry and empower the next generation of musicians to pursue their dreams with financial confidence. For more information on the contest and to join SoFi Plus, interested individuals can visit sofi.com/sofi-plus.