Snowflake Inc. Partners with U.S. Figure Skating to Enhance Data Capabilities

On February 12, 2026, Snowflake Inc., a leading AI Data Cloud company, announced an exciting new partnership with U.S. Figure Skating, the national governing body for figure skating in the United States. This collaboration aims to leverage advanced data and AI capabilities to enhance various aspects of the organization, including business operations, athlete performance insights, and the overall development pathway for figure skating.

The partnership marks a significant milestone in U.S. Figure Skating's ongoing commitment to evolve with the rapidly changing landscape of sports and fan engagement.

Annie White, the Chief Commercial Officer of U.S. Figure Skating, highlighted the crucial role data plays in the organization’s operations. “Data plays an increasingly important role in how we operate, grow and support athletes at every level of the sport,” White stated. She emphasized that as the pace of sport and fan engagement continues to evolve, investing in technology partnerships, like the one with Snowflake, is essential for sustaining success both on and off the ice.

Through this partnership, U.S. Figure Skating will harness the power of Snowflake Intelligence, an enterprise intelligence agent designed to answer complex questions in natural language. This innovative tool will enable stakeholders within the figure skating ecosystem to access vital insights easily. By integrating data from various sources—including athlete performance analytics, competition scoring, operational data, and fan engagement metrics—U.S. Figure Skating aims to gain a clearer understanding of key trends. This clarity will be instrumental in supporting future innovation and growth within the sport.

Denise Persson, Chief Marketing Officer at Snowflake, expressed pride in collaborating with U.S. Figure Skating, emphasizing the importance of turning insights into actionable strategies. “In a sport defined by precision and edge, turning insight into action is critical,” Persson noted. She explained that Snowflake Intelligence democratizes data, empowering every stakeholder—from athletes to coaches and fans—to make smarter, faster decisions both on and off the ice.

This partnership extends Snowflake's commitment to enhancing sports performance across Team USA. Snowflake is not only the Official Data Collaboration Partner for Team USA but also for the LA28 Olympic and Paralympic Games. Additionally, the company serves as the Official Data Cloud Provider for the USA Bobsled/Skeleton organization, showcasing its dedication to fostering excellence in American sports through innovative data solutions.

As the 2026 Olympic and Paralympic Winter Games in Milano Cortina approach, Snowflake's collaboration with U.S. Figure Skating positions both organizations for success. Snowflake's technology will play a pivotal role in refining athlete performance and enhancing fan engagement, ultimately driving the sport of figure skating into a new era of data-driven excellence.

For those interested in following the developments of this partnership and the broader implications for Team USA in the upcoming games, Snowflake encourages fans to engage on LinkedIn and X. Additionally, insights into how the USA Bobsled/Skeleton team is utilizing Snowflake Intelligence to sharpen their competitive edge can be explored further.

Snowflake is recognized as a leading platform for the AI era, empowering enterprises to innovate swiftly and derive greater value from their data. With a robust customer base exceeding 12,600, including many of the world’s largest corporations, Snowflake's AI Data Cloud serves as a transformative force across industries.

U.S. Figure Skating, recognized by the United States Olympic and Paralympic Committee and the International Skating Union, oversees the development of figure skating in the U.S. The organization comprises nearly 640 member and collegiate clubs, along with over 1,000 registered Learn to Skate USA® and Aspire programs, serving over 249,000 members dedicated to advancing the sport at all levels.