Sinclair Broadcast Group Inc. Partners with Athletes First for Tailgate Tour at University of Michigan
1. Exciting Event Ahead of Major College Football Showdown
On October 16, 2025, Sinclair Broadcast Group Inc. will participate in the Athletes First Tailgate Tour at the University of Michigan in Ann Arbor, Michigan. This collaboration marks a significant engagement in the realm of college sports, coinciding with the highly anticipated game between the University of Washington and the University of Michigan scheduled for October 18.
2. AMP Media Takes Center Stage
AMP Media, a subsidiary of Sinclair, is set to be the exclusive media partner for the Tailgate Tour. The event will be hosted at the Fiji House, located at 1001 Oakland Avenue, and will feature live programming and fan interaction. This initiative aims to enhance the experience for attendees with engaging multiplatform content that showcases the vibrant culture of college football.
AMP Media’s involvement will include live broadcasts and various fan engagement activities, ensuring that those who cannot attend the event in person can still be part of the action through digital platforms.
3. Special Guests and Live Podcast
One of the highlights of the Tailgate Tour will be a live podcast featuring former Michigan football star Jake Butt. His show, The Blue Print: A Podcast on The Michigan Wolverines, will be broadcast live at 6:30 p.m. EST, sponsored by Google. This live event not only provides a platform for Butt to discuss the team's latest developments with co-host Devin Gardner but also fosters a sense of community among Michigan football fans.
The show will be available on multiple platforms, including YouTube, Facebook, and X, allowing fans to tune in regardless of their location. Additionally, the podcast will continue to release long-form episodes weekly on major streaming services such as Apple Podcasts and Spotify.
4. The Athletes First Tailgate Tour: A Premier Experience
Now in its third season, the Athletes First Tailgate Tour has established itself as the premier traveling college football festival. The tour features a 55-foot custom hauler that serves as a hospitality lounge, podcast studio, and live event stage, providing a unique hub for fan engagement at each tour stop. With appearances from NFL and college football legends, the Tailgate Tour is designed to deliver premium hospitality and interactive brand activations at 11 major games across the country.
5. About Sinclair Broadcast Group Inc.
Sinclair Broadcast Group (Nasdaq: SBGI) is a diversified media company and a prominent provider of local news and sports content. The company operates 178 television stations across 81 markets, affiliated with all major broadcast networks. Sinclair also owns the Tennis Channel and multicast networks such as CHARGE, Comet, ROAR, and The Nest. Through its AMP Media division, Sinclair continues to expand its portfolio of digital content and original podcasts.
6. About Athletes First
Athletes First is recognized as a leading sports representation and marketing agency. Since its inception in 2001, the agency has built a strong reputation in contract negotiations, marketing strategies, and brand partnerships while also producing dynamic live events and multiplatform content.
7. Conclusion
The upcoming Athletes First Tailgate Tour event at the University of Michigan promises to be an exciting experience for fans and participants alike. With AMP Media at the forefront of media coverage and engagement, Sinclair Broadcast Group continues to strengthen its presence in the sports industry, showcasing its commitment to local sports and community engagement. For more information on attending the tour, fans can visit the official event page.
