Sinclair Broadcast Group Elevates Christina Tesauro to SVP, Sales for Tennis Channel and AMP Sports
1. A Strategic Move in Sports Media
In a significant development within the sports media landscape, Sinclair Broadcast Group Inc. announced on April 4, 2025, the appointment of Christina Tesauro as Senior Vice President of Sales for Tennis Channel and AMP Sports. This promotion comes as the company seeks to enhance its advertising and sponsorship portfolio, capitalizing on the growing popularity of tennis and sports media.
2. Tesauro’s Career Journey
Christina Tesauro has been with Sinclair since 2018, when she joined the sales team at Tennis Channel. Over the past seven years, she has played an instrumental role in developing innovative partnerships and expanding sales opportunities across the network’s platforms. Notably, her efforts contributed to the successful launch of Women’s Day on TennisChannel 2 in 2024, underscoring her ability to drive strategic initiatives that resonate with the marketplace.
Prior to her tenure at Sinclair, Tesauro honed her expertise in media sales at The Walt Disney Company, where she began her career in 2007. Her extensive background in media and sports sales positions her uniquely to lead the charge in driving revenue growth for Sinclair's tennis properties.
3. Leadership Endorsement
Ryan Moore, Senior Vice President and Chief Revenue Officer of Sinclair Inc., expressed his confidence in Tesauro’s capabilities, stating, “Christina consistently demonstrates exceptional leadership and strategic vision. Her elevation to Senior Vice President is a testament to her dedication, expertise, and the impact she has made in driving growth and innovation.” Moore's remarks indicate the high expectations that Sinclair has for Tesauro in her new role, particularly in a time when tennis is experiencing unprecedented growth.
4. Tesauro’s Vision for Tennis Channel
In her first statement as SVP, Tesauro conveyed her excitement about the opportunities ahead. “I’m thrilled to continue representing tennis in the marketplace, especially at a time when the sport is experiencing unprecedented growth and momentum,” she said. This enthusiasm reflects her commitment to exploring new avenues for innovation in sales and expanding strategic partnerships that enhance the sport’s reach and impact.
5. Sinclair Broadcast Group’s Expansive Footprint
Sinclair, Inc. operates 185 television stations across 86 markets and is a leading provider of local news and sports. The company not only owns the Tennis Channel but also multicast networks such as Comet and CHARGE!. Sinclair's diverse portfolio includes a robust digital presence, highlighted by its streaming service, NewsON, which delivers local news content nationwide.
With the elevation of Tesauro, Sinclair aims to strengthen its position in the competitive sports media arena, leveraging her experience to capture a larger share of the market as tennis continues to grow in popularity.
6. Conclusion
Christina Tesauro's promotion to Senior Vice President of Sales for Tennis Channel and AMP Sports marks a pivotal moment for Sinclair Broadcast Group. As the company looks to capitalize on the burgeoning interest in tennis and sports media, Tesauro’s leadership will be crucial in driving sales and fostering innovative partnerships. Her vision and dedication promise to bring fresh opportunities for growth, benefiting both the network and its passionate fan base.