RB Global Inc. Achieves Record Sales at Orlando Auction

RB Global, Inc. (NYSE: RBA) (TSX: RBA) has announced a remarkable milestone following its premier global auction held in Orlando, Florida, from February 16 to 20, 2026. Ritchie Bros. Auctioneers, a subsidiary of RB Global, generated a staggering gross transaction value (GTV) of over US$265 million, marking a significant achievement in the company's history. This five-day event featured the sale of more than 14,500 items, including heavy equipment, trucks, and vehicles, drawing a diverse crowd of over 19,500 participants from more than 80 countries.

A notable aspect of this auction was the robust international participation, with approximately 14% of the assets sold to buyers outside the United States. The auction attracted bidders from countries as far away as Vietnam, Saudi Arabia, and Australia, showcasing the global demand for commercial assets. Domestically, 86% of the items were purchased by U.S. buyers, with a significant 39% of those sales made by Floridians. This diverse participation reflects a strong buyer appetite and provides valuable insights into emerging pricing trends in the current market.

The Orlando auction utilized multiple bidding formats, including live onsite bidding, online participation, and Timed Auction formats. This combination highlighted the capabilities of the Ritchie Bros. marketplace, which offers various services such as financing and shipping to facilitate secure transactions for its customers. Jake Lawson, President and Head of Ritchie Bros. North America Sales, emphasized the significance of this auction as an early indicator of equipment demand and pricing trends for the year.

In addition to the traditional auction formats, the event also resurrected two well-loved features from previous Orlando auctions. Major equipment was sold through live bidding on day two for the first time since 2019, while day four saw auctioneers taking bids from a sound truck, an energetic nod to the auction's heritage. These elements not only brought excitement to the week but also underscored the unique blend of tradition and innovation that characterizes the Orlando auction.

Adding to the event's appeal, RB Global introduced its inaugural invite-only Creator Day, which offered digital creators exclusive behind-the-scenes access to the auction. This initiative aimed to extend the auction's reach to new online audiences through social and digital channels, further enhancing the visibility of the Ritchie Bros. brand and its offerings.

Lawson expressed gratitude to both onsite and online participants, as well as the creators who contributed to the event's outreach. He noted that their engagement reflects the industry's confidence in the Ritchie Bros. marketplace and solidifies Orlando's position as a key event on the equipment auction calendar.

The record-breaking results from the Orlando auction underscore RB Global's leading role in the global marketplace for commercial assets and vehicles. The impressive GTV, coupled with strong international participation and innovative auction formats, signals a positive outlook for the company as the 2026 market gains momentum. As RB Global continues to adapt and expand its services, stakeholders can look forward to more dynamic auction experiences in the future. For further details on upcoming auctions, interested parties can visit rbauction.com.