RB Global Inc. Prepares for Landmark Orlando Auction Event
RB Global, Inc. (NYSE: RBA) (TSX: RBA), a prominent player in the global marketplace for commercial assets and vehicles, has unveiled exciting details ahead of the highly anticipated Ritchie Bros. Auctioneers event taking place from February 16 to 20, 2026, at their state-of-the-art facility in Orlando, Florida. This auction, recognized as the world's largest equipment auction, promises to attract a diverse array of buyers and sellers from various industries, including construction, transportation, agriculture, and energy.
1. A Showcase of Assets
The upcoming auction is set to feature an impressive lineup of over 7,000 assets, with new consignments being added daily. Among the highlighted equipment are:
- 2024 Cat 395 VG tracked excavator
- 2024 Lippmann 1060J-E hybrid electric jaw crusher
- 2018 Peterbilt 365 boom truck with 2017 National NTC55128 55-ton straight boom
- Six 2025 Peterbilt 567 tri-axle dump trucks
- 2018 Kenworth T800 heavy haul tri-axle sleeper truck tractor
Jake Lawson, President and Head of Ritchie Bros. North America Sales, emphasized the unique opportunity the Orlando auction presents: “Orlando continues to be the one place where buyers can find equipment from every major industry we serve, all in a single week. From late-model heavy equipment to transportation and specialty assets, the depth and variety of inventory creates real opportunity for both buyers and sellers.”
2. Engaging Auction Experience
The five-day event will feature a dynamic auction format, including live onsite bidding, online participation, and Timed Auction options. Each day will showcase a dedicated auction ring with live bidding, further enriched by additional assets sold through Timed Auctions.
In a nod to Ritchie Bros.' rich history, day two will see major equipment sold across the ramp, including articulated dump trucks and wheel loaders. Meanwhile, day four will feature live bidding from the yard, with auctioneers calling bids from the iconic sound truck, enhancing the authentic auction experience.
3. Expert Support and Networking Opportunities
Attendees at the Orlando auction will have direct access to Ritchie Bros. teams throughout the week, including product specialists and customer insights leaders. This presents a valuable opportunity for buyers and sellers to engage in discussions about upcoming enhancements to the Ritchie Bros. marketplace and mobile app. Furthermore, the Ritchie Bros. Financial Services team will be on-site to assist qualified buyers with financing options, ensuring they can make confident purchasing decisions.
4. Creator Day: A New Perspective
In an innovative initiative, Ritchie Bros. will host its inaugural invite-only Creator Day on February 17, 2026. This event will bring together select industry content creators who will capture the scale and excitement of the Orlando auction. The content generated will be shared across social media and digital platforms, extending the reach of the event and providing an immersive experience for a broader audience.
5. Registration and Participation
Prospective buyers and sellers are encouraged to visit rbauction.com/orlando2026 for more information regarding featured equipment, buyer registration, consignment opportunities, financing options, and inspection details. Buyers planning to attend in person are advised to register online in advance to facilitate a seamless check-in process. Consignments are still being accepted, with various selling options available to accommodate customer needs.
6. Conclusion
As RB Global gears up for the February 2026 Orlando auction, the event is poised to set new benchmarks in the equipment auction industry. With an extensive range of assets, a focus on customer engagement, and innovative marketing strategies, Ritchie Bros. continues to solidify its reputation as a leader in the global marketplace for commercial assets and vehicles.
