On January 6, 2026, LiveRamp Holdings Inc. (NYSE: RAMP), a frontrunner in data collaboration, announced a significant expansion of its Data Marketplace. This strategic enhancement now includes the licensing of data and AI models, making it easier for marketers, data scientists, and developers to access and deploy AI solutions powered by permissioned, real-world data. The updated Data Marketplace emerges as a centralized hub for artificial intelligence (AI), providing an innovative platform that empowers businesses to leverage data for enhanced decision-making and advertising strategies.

2. Key Features of the Expanded Marketplace

LiveRamp’s enriched Marketplace offers several pivotal functionalities tailored to meet the evolving needs of businesses in the AI realm:

1. License Data for AI Model Training

Clients can now securely discover, license, and integrate a variety of rich, permissioned datasets that encompass consumer behavior, commerce, media engagement, and transaction signals. This seamless access to data not only fills existing gaps in consumer intelligence but also significantly enhances model scoring and real-time decision-making capabilities.

2. License Third-Party AI Models

Marketers have the unique opportunity to license AI models from partners while safeguarding their first-party data. This feature ensures that sensitive information remains protected, allowing brands to augment their own data with partner intelligence and modeling insights.

3. Access AI-Powered Applications and Agents

Coming soon, the Marketplace will enable clients to effortlessly access partner applications and AI agents for various use cases, including audience building, measurement, and media optimization. This feature aims to enhance the overall effectiveness of marketing strategies by integrating advanced AI capabilities directly within the LiveRamp ecosystem.

3. Industry Impact and Expert Insights

Adam Heimlich, CEO of Chalice, emphasized the transformative potential of LiveRamp’s platform, stating, “Just as language is now fuel for AI reasoning, consumers and their attributes help AI drive the most effective possible ad targeting. LiveRamp is essential for allowing Chalice AI to do this privately for advertisers, in trusted execution environments like the LiveRamp Clean Room.”

Vihan Sharma, Chief Revenue Officer of LiveRamp, added, “The ability for AI systems to safely and seamlessly access and leverage premium, permissioned data will redefine how enterprises build intelligence. By increasing access to the world’s most powerful data collaboration network, we can empower the ecosystem with the highest quality signals for superior, responsible performance.”

4. Recent Innovations and Future Directions

This announcement comes on the heels of several recent product innovations from LiveRamp, designed to facilitate AI through frictionless data collaboration. These include advancements in multi-agent collaboration, AI-powered segmentation, and AI-powered search capabilities. As businesses increasingly turn to AI-driven solutions, LiveRamp is poised to be at the forefront of this digital transformation.

5. Getting Started

Data partners interested in joining the AI-driven Marketplace can onboard AI-ready datasets today, while enterprises or AI developers can request early access to explore the new functionalities.

In a marketplace where the demand for data-driven insights is continually growing, LiveRamp is setting the stage for a new era of data collaboration that not only enhances marketing efficacy but also prioritizes responsible data usage.

About LiveRamp

LiveRamp is committed to shaping the future of responsible data collaboration, serving a diverse array of industries including retail, financial services, and healthcare. Headquartered in San Francisco, California, LiveRamp is dedicated to expanding the breadth and accuracy of marketing AI capabilities, ultimately enabling brands to gain deeper insights and achieve measurable performance on a global scale. For more information, visit LiveRamp.com.

Original press release