Quad/Graphics Inc. Enters Branded Solutions Market: A Strategic Expansion

In a significant move designed to enhance its service offerings, Quad/Graphics Inc. (NYSE: QUAD) has announced its entry into the booming $26.6 billion branded solutions market. This strategic expansion aims to amplify Quad's already extensive portfolio, enabling marketers to forge more direct and impactful connections with their customers and employees.

The newly established branded solutions group at Quad is set to redefine how promotional items are perceived and utilized in marketing strategies. By leveraging its established relationships with suppliers and commitment to quality, Quad aims to deliver a seamless, brand-aligned approach to "merch" that includes an array of offerings such as tradeshow giveaways, corporate gifts, employee uniforms, and more. This curated approach seeks not only to enhance brand loyalty but also to alleviate the pressures marketers face in managing complex branded goods programs.

Oliver Kimberley, the General Manager of Managed Services at Quad, emphasized the importance of promotional goods in brand storytelling. He stated, "Promotional goods are more than just products – they're extensions of a brand's story – in the marketplace and in the workplace." With a staggering 77% of marketers acknowledging the complexities within their marketing ecosystems, Quad's entry into this sector is timely. The company aims to simplify the integration of branded merchandise into marketing strategies, ensuring high-quality results and a frictionless experience for clients.

Quad's new branded solutions group is committed to acting as a true partner and brand steward for its clients. The group takes a consultative and holistic approach, drawing on Quad's extensive suite of flexible and connected marketing solutions. By providing a single point of contact, Quad significantly reduces the time and effort needed for marketers to oversee their branded goods programs, ensuring consistency, creativity, and quality throughout the process.

In addition to its consultative approach, Quad prioritizes essential elements such as brand consistency, creative ideation, scalable production, and speed to market. This focus on quality and efficiency allows marketers to confidently integrate branded merchandise into their overall marketing mix.

Quad/Graphics Inc. is recognized as a marketing experience (MX) company that specializes in helping brands forge direct connections with their audiences. Through its MX Solutions Suite, Quad integrates creative, production, and media solutions across both online and offline channels. The company prides itself on simplifying the marketing journey by leveraging cutting-edge technology and data-driven intelligence.

Employing over 12,000 people across 14 countries, Quad serves approximately 2,500 clients, including prominent industry leaders in various sectors such as retail, consumer packaged goods, financial services, and health. Quad is also highly regarded in the industry, ranked among the largest agency companies in the U.S. by Ad Age and recognized as one of the largest commercial printers in North America by Printing Impressions.

As Quad/Graphics Inc. ventures into the branded solutions market, it positions itself as a comprehensive partner for marketers seeking to navigate the complexities of promotional goods. With a commitment to quality, efficiency, and brand stewardship, Quad is poised to make a significant impact in this burgeoning market. This expansion not only enhances Quad's service offerings but also reaffirms its role as an essential player in the marketing landscape.