International Paper Co. Leverages DS Smith's Innovation to Transform Seafood Packaging

In a significant move to enhance sustainability within the seafood industry, International Paper Co. has announced the launch of DS Smith's innovative DryPack seafood box, following its acquisition of the fiber-based packaging manufacturer earlier this year. This new packaging solution not only aims to reduce costs for seafood processors but also significantly cuts down on CO2 emissions, marking a transformative step in the industry’s approach to packaging.

The DryPack seafood box is a game-changer, designed to be 100% water-resistant. When filled with ice, it can maintain fresh fish temperatures below 40 degrees Fahrenheit for over 40 hours, making it ideal for both short and long-distance shipping. This technology not only ensures the freshness of seafood but also supports the cold chain operations essential for preserving quality.

One of the standout features of DryPack is its flat shipping design, which requires less space than traditional boxes, ultimately saving on incoming freight costs and reducing fuel emissions. As noted by Cheryl Holliday, Director of Marketing for DS Smith, North America, "DS Smith is changing how the seafood industry delivers seafood, salmon, and other fish from catch to customers with DryPack."

The DryPack box is the only container board seafood box approved for air freight by the International Air Transport Association (IATA). This approval opens new avenues for seafood processors, allowing them to safely transport fresh fish over varying distances without compromising quality. Its easy assembly process, whether manually or through automation, further adds to its appeal for processors.

International Paper and DS Smith are committed to a sustainable future, as demonstrated by DryPack's ability to replace plastic in packaging. In line with DS Smith's Now and Next sustainability strategy, the company has successfully eliminated more than 1 billion plastics, showcasing their commitment to environmental stewardship.

The DryPack boxes are made using Greencoat® technology, which is a food-safe, moisture-resistant, recyclable coated box solution certified by USDA, CFIA, FDA, and FBA. This technology not only caters to the seafood industry but is also utilized in the packaging of fresh poultry and produce, further promoting sustainability across multiple sectors.

DS Smith's efforts extend beyond just one product. The company has developed over 30,000 circular-ready projects through its Circular Design Metrics—an innovative design analysis tool focused on driving sustainability performance among its customers.

Kvarøy Arctic, a family-owned salmon producer based in Norway, is one of the first customers to adopt the DryPack solution. CEO Alf-Gøran Knutsen expressed enthusiasm for the product, stating, "Our packaging in corrugated board is a win for both the environment and our brand."

The innovative DryPack box will be showcased at the Seafood Expo in Boston from March 16-18, 2025, where DS Smith will be exhibiting at booth #2467. This platform offers a prime opportunity for the company to highlight its commitment to sustainability and the advantages of the DryPack solution to potential customers across the seafood sector.

International Paper Co.'s acquisition of DS Smith and the subsequent launch of the DryPack seafood box signifies a pivotal shift in the packaging industry, particularly within the seafood sector. By focusing on sustainability, cost savings, and regulatory compliance, the DryPack solution not only enhances the operational efficiency of seafood processors but also contributes to a broader commitment to environmental responsibility.

As the industry moves towards more sustainable practices, the DryPack box stands out as a prime example of innovation at work, helping to pave the way for a greener and more efficient future in seafood packaging.