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Priority Technology Holdings Inc (PRTH)
Computer Software and Services Information Technology
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Priority Technology Holdings Inc. Reports Strong Growth in 2024 Annual Report

Last updated: March 06, 2025
Taurigo

Priority Technology Holdings Inc. has released its 2024 annual report, showcasing a robust financial performance with significant revenue growth across its business segments. The report highlights the company's ability to navigate challenges in the payment processing industry while capitalizing on strategic acquisitions and investments.

1. Company Overview

Priority Technology Holdings Inc. is a leading provider in the Payments and Banking-as-a-Service (BaaS) sector, recognized as the fifth largest non-bank merchant acquirer in the U.S., with an annual transaction volume of approximately $120 billion. The company serves around 860,000 active customers, focusing on small and medium-sized businesses (SMBs), B2B clients, and enterprise customers, leveraging its proprietary technology to drive operational efficiency and growth.

2. Revenue and Operating Results

For the fiscal year ended December 31, 2024, Priority Technology Holdings reported consolidated revenue of $879.7 million, which marks an impressive increase of 16.4% from $755.6 million in 2023. This growth was primarily driven by increased merchant bankcard processing volumes and transaction counts in the SMB Payments segment, alongside new enrollments and higher interest income in the Enterprise Payments segment. Additionally, the B2B Payments segment benefited from elevated transaction volumes and contributions from the acquisition of Plastiq.

Revenue Breakdown by Segments

The company operates through three primary segments: SMB Payments, B2B Payments, and Enterprise Payments.

  • SMB Payments: Revenue reached $613.5 million, a 5.2% increase from $583.3 million in 2023. The segment's adjusted EBITDA slightly decreased to $108.9 million.
  • B2B Payments: This segment saw remarkable growth, with revenue soaring to $89.1 million, a staggering increase of 116.5% from $41.2 million in the previous year. Adjusted EBITDA also improved to $7.6 million.
  • Enterprise Payments: Revenue grew to $180.4 million, a 36.6% increase from $132.2 million in 2023. The segment's adjusted EBITDA rose significantly to $154.9 million.
Revenue by Segments in 2024

3. Operating Expenses and Challenges

Operating expenses for the year totaled $1.1 billion, representing a 14.9% increase from $956.2 million in 2023. This rise in expenses can be attributed to higher costs associated with services, salaries, employee benefits, and interest expenses.

Despite the overall growth, the company faced challenges, including an increase in credit losses and margin compression in the SMB Payments segment. Furthermore, salary expenses in the Enterprise Payments segment escalated, impacting profitability.

4. Financial Statements Overview

Income Statement Highlights

Priority Technology's net income for 2024 was reported at -$23.96 million, compared to a loss of -$49.05 million in 2023. The operating income improved significantly to $133.4 million on revenues of $879.7 million, demonstrating enhanced operational efficiency.

Income Statement of Priority Technology Holdings Inc
Mar 2024 Mar 2025
Net Income
-1.31M23.37M
Net Income to Non-controlling Interest
0639K
Profit
-1.31M24.01M
Net Income Continuing
-1.31M24.01M
Income Tax Expense
8.46M13.26M
Pretax Income
7.15M37.28M
Non-operating Income
-74.37M-96.14M
Operating Income
81.52M133.4M
Revenue
755.6M879.7M
Costs and Expenses
674.0M746.2M
Cost of Revenue
480.3M551.6M
Operating Expenses
193.7M194.6M
Depreciation, Depletion & Amortization
68.39M58.04M
Selling, General & Administrative
45.41M47.40M
Other Operating Expenses
79.97M89.21M

Balance Sheet Analysis

As of December 31, 2024, total assets stood at $1.82 billion, up from $1.61 billion in 2023. However, the company also reported total liabilities of $1.99 billion, resulting in total equity of -$165.0 million.

Balance Sheet of Priority Technology Holdings Inc
Mar 2024 Mar 2025
Total Assets
1.61B1.82B
Total Current Assets
881.2M1.10B
Cash and Equivalents
39.60M58.6M
Accounts Receivable
58.55M67.96M
Notes and Loans Receivable
1.46M3.63M
Restricted Cash and Investments
11.92M11.09M
Prepaid Expenses
13.27M22.99M
Other Current Assets
756.4M940.7M
Total Non-current Assets
734.0M721.7M
Intangible Assets
649.4M616.9M
Non-current Accounts and Financing Receivable
3.72M4.91M
Non-current Deferred Tax Assets
22.53M24.69M
Net PP&E
44.68M52.47M
Other Non-current Assets
13.64M22.71M
Total Liabilities and Equity
1.61B1.82B
Temporary Equity and Redeemable Non-controlling Interest
258.6M0
Total Liabilities
1.50B1.99B
Total Current Liabilities
852.0M1.05B
Accounts Payable and Accrued Liabilities
52.64M62.14M
Current Debt
6.71M9.50M
Other Current Liabilities
792.7M980.0M
Total Non-current Liabilities
650.7M940.2M
Long-term Debt
631.9M920.8M
Other Non-current Liabilities
18.76M19.32M
Total Equity and Non-controlling Interests
-146.0M-165.0M
Total Equity
-147.7M-166.8M
Non-controlling Interests
1.65M1.81M

Cash Flow Statement

The net change in cash for 2024 was $197.6 million, with robust cash flows from operating activities amounting to $85.6 million. The company successfully refinanced its debt, ensuring liquidity and operational flexibility going forward.

Cash Flow Statement of Priority Technology Holdings Inc
Mar 2024 Mar 2025
Net Change in Cash
235.6M197.6M
Net Cash from Operating Activities
81.25M85.60M
Operating Profit
-1.31M24.01M
Adjustment to Operating Profit
82.56M61.59M
Net Cash from Investing Activities
-55.74M-35.54M
Business & Interest in Affiliates
28.22M0
Productive Assets
27.90M32.18M
Other Investing Activities
376K-3.36M
Net Cash from Financing Activities
210.1M147.5M
Debt
30.92M286.2M
Dividends
24.71M23.64M
Equity Issuance/Repurchase
-1.25M278K
Other Financing Activities
205.1M-115.3M

5. Strategic Initiatives and Acquisitions

In 2023, Priority Technology acquired Plastiq, a move that contributed significantly to revenue growth in the B2B Payments segment. This strategic acquisition underscores the company’s commitment to expanding its service offerings and enhancing customer experience.

Additionally, the company announced a strategic technology partnership with Ahrvo Labs in April 2024, aimed at leveraging innovative solutions to improve service delivery and efficiency.

6. Legal Proceedings

Priority Technology is currently involved in various legal proceedings typical of its business operations. Notably, the company is a party to a class action lawsuit concerning alleged violations of the California Invasion of Privacy Act. The court has preliminarily approved a settlement agreement expected to have a nominal impact on the company's financial condition.

7. Conclusion

Overall, Priority Technology Holdings Inc. has demonstrated resilience and growth in its 2024 annual report, navigating challenges while seizing opportunities for expansion. With a solid financial foundation and strategic investments, the company is well-positioned for continued success in the competitive payment processing landscape.

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