Priority Technology Holdings Inc. Partners with Pittsburgh Steelers for Innovative Payment Solutions

On July 14, 2026, Priority Technology Holdings Inc., through its subsidiary Priority Commerce, announced a strategic multi-year partnership with the iconic Pittsburgh Steelers. This collaboration marks a significant development in the realm of sports finance, as Priority Commerce is set to provide advanced ticketing payment processing and implement its cutting-edge Passport treasury orchestration solution. The partnership aims to enhance payment cost efficiency, monitor daily transactions, and improve overall visibility into the Steelers' cash flow and treasury operations.

Tom Priore, CEO of Priority Commerce, emphasized the importance of this partnership in the evolving landscape of sports finance. "This partnership reflects an increasing recognition that payments and treasury solutions have become strategic drivers of operational performance," Priore stated. The collaboration with the Steelers is indicative of Priority Commerce's growing influence in the professional and collegiate sports sectors, where teams are increasingly adopting integrated technologies to streamline financial operations.

Priore further remarked, "Great teams know success comes down to execution. We’re proud the Steelers have joined a growing list of professional sports franchises that have chosen Priority Commerce to advance that vision." This sentiment underscores the company's commitment to enhancing operational efficiency and financial performance through innovative payment solutions.

In a statement, Doug Stuver, the vice president of finance for the Pittsburgh Steelers, outlined the team's objectives in seeking a new partnership. "We were looking for a partner that could help us optimize payment costs, provide greater visibility into our payment operations, and deliver the level of service we expect," he noted. Stuver highlighted that Priority Commerce's unique combination of payment technology, the Passport treasury orchestration solution, and a collaborative approach made them the clear choice for the Steelers.

The implementation of this state-of-the-art treasury orchestration will allow the Steelers to better manage their financial operations, ultimately leading to improved cash flow and reduced operational costs. This aligns with the broader trend in the sports industry where franchises are increasingly modernizing their financial systems to keep pace with technological advancements.

As part of this multi-year agreement, Priority Commerce will not only enhance the Steelers' payment processing capabilities but will also receive marketing rights and various partnership assets. This includes in-stadium branding, hospitality opportunities, and participation in select Steelers business events. The visibility gained from these marketing rights is expected to bolster Priority Commerce's brand presence within the sports community, further establishing its position as a leader in payment solutions.

Priority Commerce specializes in delivering comprehensive payments and banking solutions designed to empower connected commerce. Through a unified platform encompassing payables, merchant services, and treasury management, the company aids businesses in optimizing their financial operations. The Priority Commerce Engine is designed to accelerate cash flow, improve working capital, reduce costs, and create new revenue opportunities for clients.

Founded on July 8, 1933, by Arthur Joseph Rooney, the Pittsburgh Steelers are the fifth-oldest franchise in the NFL and have a storied history of success. With six Super Bowl titles—tied for the most in NFL history—and a legacy that includes 33 Hall of Fame inductees, the Steelers are a cornerstone of professional football. Their commitment to excellence is reflected in their pursuit of innovative financial solutions, such as this new partnership with Priority Commerce.

In conclusion, the partnership between Priority Technology Holdings and the Pittsburgh Steelers represents a forward-thinking approach to sports finance, embracing technology to enhance operational efficiency and drive performance in the competitive world of professional sports.