Nextdoor Holdings Inc. Unveils AI-Powered Click Optimisation to Enhance Hyperlocal Advertising

Nextdoor's click optimisation is a major advancement in its suite of smart advertising solutions. By leveraging artificial intelligence, the platform enables advertisers to improve their click-through rates (CTR) and deepen engagement across the entire marketing funnel. In beta testing, notable advertisers like Verisure reported a median increase of over 75% in CTR compared to traditional cost per thousand (CPM) bidding. Additionally, the cost per click was reduced by a median of 75%, providing advertisers with four times more clicks for the same budget.

This announcement follows the introduction of Nextdoor’s unified proprietary Ads Manager (NAM) in the UK during Q3 of 2025. The NAM has already showcased enhanced performance, improved targeting capabilities, and greater control over both managed and self-serve campaigns. The addition of click optimisation represents a significant leap forward in Nextdoor's ongoing journey to empower advertisers with innovative tools that drive better performance.

Nextdoor’s new click optimisation feature offers a dual advantage. Advertisers can achieve remarkable results with pinpoint neighbourhood-level precision, while local residents benefit from advertisements that reflect their daily lives and interests. This synergy enriches the advertising experience for both brands and the community, transforming local relevance into measurable business impact.

With an impressive user base of over 10 million verified neighbours, or 1 in 4 UK households, Nextdoor stands as the premier platform for hyperlocal advertising at scale. The platform uniquely connects brands with a high-trust community of decision-makers, effectively driving quality traffic from engaged neighbours.

In addition to click optimisation, Nextdoor has launched several other features designed to enhance results for advertisers:

Gareth Walton, Head of EMEA Sales at Nextdoor, emphasized the transformative potential of the click optimisation feature, stating, “Nextdoor’s new machine learning Click Optimisation is a game-changer for advertisers, enabling them to achieve more impactful results with their marketing spend. It ensures that budgets go further, whether the goal is reach, clicks, or conversion.”

He further explained, “What distinguishes Nextdoor from other social media platforms is our unique focus on verified neighbours and targeted advertising at the neighbourhood level. This precision and local engagement offer a compelling alternative to other platforms, delivering strong performance at scale.”

Andrew Miller, AI & Emerging Tech Lead at Verisure, echoed Walton’s sentiments, saying, “Verisure prioritises reaching the right audience with precision. With Nextdoor’s new click optimisation, we've seen a transformation in our campaign performance. The AI-powered tools have significantly boosted our click-through rates and overall engagement, allowing us to connect with local communities more effectively.”

Nextdoor's AI-powered click optimisation represents a significant step forward in hyperlocal advertising, offering advertisers the tools they need to achieve outstanding results while enhancing the experience for local communities. As Nextdoor continues to innovate and expand its offerings, it's poised to solidify its position as the go-to platform for hyperlocal advertising in the UK and beyond. Businesses looking to tap into the power of neighbourhood networks can explore advertising opportunities on Nextdoor's platform.