NIQ Global Intelligence and Unlimitail Unite to Transform Retail Media Insights

On June 16, 2026, NIQ Global Intelligence Plc (NYSE: NIQ) announced a significant collaboration with Unlimitail, a leading retail media network, aimed at redefining how brands and retailers approach omnichannel retail media insights and measurement. As retail media investments soar globally, reaching an anticipated 67% of Chief Marketing Officers (CMOs) planning to increase spending in 2026, the partnership is poised to address a critical gap in measurement and attribution capabilities currently faced by many marketers.

Emilie Darolles, President of West Europe at NIQ, highlighted the urgency of this collaboration by stating, “Together with Unlimitail, we’re helping create a more connected measurement ecosystem that enables marketers to move beyond assumptions and confidently demonstrate the impact of their investments.” The partnership aims to provide brands with tools that clarify the true business impact of retail media investments, thereby fostering deeper consumer and category insights.

This strategic alliance will leverage Unlimitail’s extensive retail media network, which encompasses 21 countries, 35 retailers, over 120 retail websites, and a massive database of 250 million loyalty cardholders. When combined with NIQ’s renowned measurement, analytics, and consumer intelligence capabilities, the collaboration promises to offer marketers a comprehensive understanding of performance across various retailers, markets, and channels.

As the lines between commerce and media blur, brands increasingly face the challenge of connecting fragmented data sources and proving the return on investment for their marketing expenditures. The NIQ and Unlimitail collaboration is designed to ground both onsite and offsite recommendations in rigorous analyses of retail positioning, linking media exposure directly to verified sales outcomes. This initiative aims to help marketers grasp how their campaigns influence shopper behavior and drive growth.

The collaboration will begin with a pilot program in Carrefour’s operations across France, Spain, and Brazil, expected to launch in mid-2026. As part of this partnership, NIQ’s measurement capabilities will be integrated into Unlimitail’s evolving technology ecosystem, which will also feature a new data clean room environment and enhanced advertising technology infrastructure.

The partnership between NIQ and Unlimitail promises several key benefits:

"Retail media is becoming one of the most important growth engines for brands and retailers, but its future depends on trust, transparency, and measurable business outcomes," emphasized Darolles. This collaboration is a significant step toward dismantling the silos that have traditionally separated media and commerce data. By harmonizing these data sources, NIQ and Unlimitail aim to provide advertisers with a more cohesive view of performance, allowing for more informed investment decisions.

As retail media evolves into a strategic cornerstone of modern marketing, the partnership between NIQ Global Intelligence and Unlimitail marks a pivotal moment for the industry. By unifying media, commerce, and consumer data, the collaboration seeks to empower brands and retailers to unlock greater value from their campaigns, ultimately benefiting advertisers, retailers, and consumers alike.

Representatives from both companies will be available for interviews during the Cannes Lions International Festival of Creativity, where retail media and measurement will be front and center in discussions.

For more insights into NIQ and Unlimitail’s innovative solutions, further information can be found on their respective websites.