International Paper Co. Unveils Innovative Eco-Friendly Product Following DS Smith Acquisition

The GoChill Cooler, crafted from 100% recyclable and reusable wax-free corrugated board, is designed to replace the commonly used plastic and Styrofoam coolers. This move is timely as consumers increasingly seek sustainable alternatives that align with their environmental values. The cooler's moisture-resistant design ensures that it keeps food and beverages fresh during outdoor activities, making it an attractive option for sustainability-conscious consumers.

Evans Elliott, Innovation Product Specialist for DS Smith North America Packaging and Paper, stated, “As warmer weather approaches and consumers spend more time outside, our high-performing cooler keeps perishable items cold for every outdoor activity. GoChill Cooler provides a household item that is reusable and easily recyclable.” This reflects DS Smith’s commitment to innovation while addressing the urgent need for sustainable packaging solutions.

Recent studies indicate that consumer interest in eco-friendly products is on the rise. According to a consumer packaging survey conducted by DS Smith, 63% of potential buyers consider minimizing their environmental impact important, while 52% are willing to pay more for eco-friendly options. Furthermore, 1 in 5 consumers indicated they would avoid purchasing from companies using Styrofoam, highlighting the need for brands to adapt to changing consumer preferences.

The GoChill Cooler has been rigorously tested to meet food-grade safety standards and is designed to offer the same cooling efficiency as conventional coolers, without the associated environmental drawbacks. This alignment with consumer values positions DS Smith favorably in the competitive packaging market.

The launch of the GoChill Cooler is part of DS Smith’s broader Now and Next sustainability strategy, which aims to drive the transition to a circular economy. The cooler’s innovative design not only helps in reducing waste and carbon emissions but also underscores the company’s dedication to providing solutions that keep materials in use for longer.

International Paper’s acquisition of DS Smith in 2025 has positioned the company as a leader in the sustainable packaging sector, particularly in the North American and EMEA regions. With a focus on replacing problematic plastics and enhancing recycling capabilities, International Paper is committed to redefining packaging for a changing world.

With net sales of $18.6 billion reported for 2024, International Paper is poised for continued growth and innovation. The introduction of the GoChill Cooler not only demonstrates the company’s commitment to sustainability but also highlights its strategic vision for meeting the evolving needs of consumers and businesses alike.

As the global leader in sustainable packaging solutions, International Paper is well-equipped to navigate the challenges of the modern market while promoting a more sustainable future through innovative products like the GoChill Cooler. For more information about this exciting new product, consumers can visit the DS Smith website.

As International Paper continues to expand its portfolio and enhance its sustainability efforts, the future looks promising for both the company and the environment.