Intuit and The Trade Desk Forge Groundbreaking Partnership to Support SMB Advertising

On November 24, 2025, Intuit Inc., a leading financial technology company known for popular products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced a transformative partnership with The Trade Desk. This collaboration makes Intuit's unique SMB MediaLabs audiences accessible on The Trade Desk platform, enabling advertisers to connect more effectively with small and mid-market businesses (SMBs).

This integration provides a first-of-its-kind advertising network powered by Intuit's extensive first-party business data, marking a significant step forward in bridging the gap between advertisers and a crucial segment of the U.S. economy.

Small businesses account for a staggering 99% of all companies in the United States, representing a valuable market segment with considerable spending power. Historically, however, reaching these SMBs has been a challenge for advertisers due to reliance on fragmented and often outdated third-party data. This has led to inefficient ad spending and missed opportunities for both brands and SMBs.

With the new partnership, advertisers can now access Intuit's unique audience insights which span millions of SMBs. By utilizing aggregated and de-identified data, advertisers can more accurately connect with verified decision-makers within these businesses. This focus on precision not only enhances campaign performance but also ensures that SMBs receive relevant advertising that can help them grow and thrive.

Christopher Moneta, the Director of SMB MediaLabs at Intuit, emphasized the significance of this partnership. “This partnership marks a fundamental shift in how B2B marketers will be able to engage small and mid-market businesses,” he stated. Moneta noted that the industry has long struggled with the accuracy and relevance of targeting SMBs, a gap that this collaboration effectively addresses. By integrating Intuit's SMB insights with The Trade Desk's capabilities, a new standard for reaching decision-makers across various channels is being established.

The Trade Desk is the first demand-side platform (DSP) to make Intuit’s first-party SMB data discoverable for advertisers. This partnership not only facilitates efficient campaign management but also enhances cross-channel measurement capabilities. Advertisers can utilize the SMB MediaLabs self-service offerings as an endpoint on the LiveRamp Data Marketplace, significantly broadening the reach of Intuit’s audience segments across connected TV, audio, display, and digital out-of-home channels.

Matthew Fantazier, Vice President of Data Partnerships at The Trade Desk, remarked on the implications of this collaboration. “As the first media-buying platform to bring Intuit’s SMB MediaLabs audiences to market discoverably, we’re giving advertisers direct access to one of the most trusted sources of small business intelligence,” he noted. This direct access allows brands to connect their messages to actual decision-makers with increased precision, transparency, and scale.

Intuit's SMB MediaLabs, launched in 2023, has positioned itself as a game-changing tool for marketers aiming to reach small and mid-market businesses. Advertisers can now create targeted campaigns that potentially reach millions of SMBs, aligning marketing strategies with the real needs of decision-makers and driving measurable business outcomes.

As the partnership unfolds, both Intuit and The Trade Desk are set to redefine the landscape of B2B marketing, offering a more effective way to engage with a vital segment of the economy.

For further details, interested parties can visit medialabs.intuit.com and thetradedesk.com.

Intuit is dedicated to empowering individuals and communities through financial technology. With approximately 100 million customers worldwide utilizing its various products, the company continuously seeks innovative ways to foster prosperity. For more information on Intuit and its offerings, please visit Intuit.com and follow them on social media for the latest updates.