Intuit Teams Up with NFL and 49ers Foundation to Drive Financial Literacy During Super Bowl Week

The Super Bowl Financial Literacy Forum will gather hundreds of high school students from the San Francisco Bay Area, providing them an opportunity to engage in real-world financial activities. Students will learn about running a business, building strong credit, understanding tax implications, and designing effective marketing campaigns. The Forum emphasizes interactive learning to make financial education both practical and enjoyable.

Greg Johnson, Intuit’s Chief Commercial Officer, will lead a conversation with San Francisco 49ers running back Christian McCaffrey, who will share insights from his own financial journey. The discussion aims to highlight the parallels between the discipline required in sports and the habits necessary for financial success, such as planning, practice, and smart decision-making.

“Financial literacy is a foundational life skill, and it’s never been more important to reach students early with practical and engaging learning,” said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. “By teaming up with the NFL and the 49ers Foundation during Super Bowl week, we’re meeting students in a moment that already captures their attention, helping them build the literacy, capability, and confidence needed for future financial success.”

Anna Isaacson, NFL Senior Vice President of Social Responsibility, echoed the importance of financial education in promoting economic opportunity. “Access to financial education is fundamentally about access to opportunity,” she stated. “Through Inspire Change, the NFL is focused on breaking down systemic barriers that limit economic mobility. Partnerships like this allow us to meet young people where they are with tools that can have a lasting impact.”

In addition to the Forum, Intuit is launching its annual Hour of Finance Challenge, a nationwide initiative encouraging educators to dedicate at least one hour to teaching financial literacy this spring. The challenge aims to simplify financial education for teachers, offering free, ready-to-use resources that can be incorporated into classrooms with minimal preparation.

This year, Intuit has partnered with Next Gen Personal Finance (NGPF) to enhance the activities available for educators. The challenge includes Intuit’s Credit Climber game, which teaches students how to build credit, and NGPF’s Money Magic budgeting game that encourages smart spending and savings through real-world scenarios. Educators can engage their students in these activities between February 23 and April 15, with opportunities to earn recognition and rewards for participation.

Intuit’s ambitious goal is to help 50 million students become financially literate, capable, and confident by 2030, leveraging community partnerships and cultural moments to create accessible and engaging financial education.

The Financial Literacy Forum and Hour of Finance Challenge are part of Intuit for Education, a free program providing interactive personal finance curriculum for middle and high school students. The initiative has reached over 8 million students nationwide and includes more than 200 hours of customizable content, featuring simulations powered by Intuit’s suite of products.

Through its collaboration with the NFL and the 49ers Foundation, Intuit is taking significant steps to enhance financial literacy among youth, ensuring that the next generation is equipped with the knowledge and skills necessary for financial independence. As Super Bowl LX week unfolds, this initiative not only promotes education but also fosters a culture of equity and opportunity, making a lasting impact on the communities it serves.